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Carmeljaneshop.co

The online ordering site for parents of UK school photographer Carmel Jane Photography, where parents log in to choose their child's school photos.

carmeljaneshop.co.uk ↗Consumer servicesUnited Kingdom 100%#177 of 606
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Checkout visits, last month
17,192
#177 of 606
vs prior month
▲ 41×
414 → 17,192, gain +16,778
Website visits, last month
182,800
Similarweb, last month; about 9.4 of every 100 visits reach checkout
Similarweb global rank
209,180
#90 in Finance/Banking Credit and Lending
Take-off year
2008
Team: small team
How it startedInstitutional distributionsales sign up schools, and each school sends a notice with a login code to all parents
New-user source nowOtherMostly referrals, email or paid, or mostly direct with no clear source
Growth engineCreators or communitythe options have no "B2B offline school sign-ups"; the closest is operations; in reality a sales team uses "commission matching + zero admin" to win schools away from other photographers
Spreads purely by itselfNo
The parent photOne-line growth story, compiled by us from public sources; speculation is marked separately below.

Checkout visits over time

4K4–6 months ago avg
03 months ago
4142 months ago
17KLast month

Checkout: checkout.stripe.com

1. Productwhat it sells, to whom, and how it charges

Product
The online ordering site for parents of UK school photographer Carmel Jane Photography, where parents log in to choose their child's school photos.
Users
UK parents whose children had school photos taken at partner schools
Positioning
The companion ordering channel for school photography
Pricing
Not found Billing: one-time
Team
small team
“"Carmel Jane Photography school photo service - online ordering"”Quote from the site

2. Channelswhere new users come from and what the traffic looks like

New-user source: Other (Direct / referral / email / paid). Direct 65.2%, email 26.1%, search 5.2% (carmel jane discount code); traffic comes from login codes and email notices sent by schools, with no public customer acquisition.

Last month's traffic sources

Search 5%Referrals/email/paid 26%Direct 65%Unknown 4%

Top channel measured by Similarweb, others estimated by rank

Five-class attribution

Attributable new users, last monthShare
Other100%

Direct + brand search 70%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

CountryShare of visits
United Kingdom100%

Language

English

Keywords

1 keywords · brand ~70% · organic 100% / paid 0%

Similarweb top 5 keywords
carmel jane discount code

Site metrics (Similarweb, last month)

Visits, last 3 months
182.8K (3 months)
Visits MoM
+573.9%
Country rank
United Kingdom #8197
Category rank
Finance/Banking Credit and Lending #90
Bounce rate
43.81%
Pages / visit
3.67
Visit duration
00:01:48
Industry
Banking Credit and Lending
Top 3 channels
Direct › Mail › Organic Search (top channel 65.17%)

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

Other sites that started via “Institutional distribution”

Similar sitessame category, also growing via Other

FAQ

How many checkout visits does Carmeljaneshop.co get per month?

About 17,192 last month (Similarweb estimate), #177 of 606; the month before was 414. Opening checkout is not paying, so this is not revenue.

Where do Carmeljaneshop.co's new users come from?

New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Direct 65.2%, email 26.1%, search 5.2% (carmel jane discount code); traffic comes from login codes and email notices sent by schools, with no public customer acquisition.

How much does Carmeljaneshop.co cost?

Not found

Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.