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Betwatch

Real-time Australian racing odds comparison tool that aggregates thoroughbred, harness and greyhound odds from 50+ Australian bookmakers so users can find the best price to bet.

betwatch.com ↗Trading & financeAustralia 77.83%, United States 9.53%, Poland 7.21%#344 of 606
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Checkout visits, last month
8,596
#344 of 606
vs prior month
▲ 41×
207 → 8,596, gain +8,389
Website visits, last month
365,200
Similarweb, last month; about 2.4 of every 100 visits reach checkout
Similarweb global rank
152,631
#20 in Gambling > Sports Betting
Take-off year
2023
How it startedNot foundNo credible evidence of how it started
New-user source nowOtherMostly referrals, email or paid, or mostly direct with no clear source
Growth engineSearch rankingHolds search rankings for need-based queries
Spreads purely by itselfYes
Small AustraliaOne-line growth story, compiled by us from public sources; speculation is marked separately below.

Checkout visits over time

04–6 months ago avg
03 months ago
2072 months ago
9KLast month

Checkout: checkout.stripe.com

1. Productwhat it sells, to whom, and how it charges

Product
Real-time Australian racing odds comparison tool that aggregates thoroughbred, harness and greyhound odds from 50+ Australian bookmakers so users can find the best price to bet.
Users
Punters betting on horse and greyhound racing in Australia
Positioning
Focused purely on the Australian racing market; compares 50+ bookmakers' odds on one page
Pricing
Homepage only shows 'Get Started for Free'; no paid plans or prices seen Free tier: yes
Price source
betwatch.com

2. Channelswhere new users come from and what the traffic looks like

New-user source: Other (Direct / referral / email / paid). Direct 49.6%, search 37.8% (brand keywords 87.4%, mainly betwatch and its misspellings), referral 7.6%; no notable referring sites or social sources. New users mostly arrive directly through brand awareness; existing users return directly to check odds.

Last month's traffic sources

Search 38%Referrals/email/paid 8%Direct 50%Unknown 5%

Top channel measured by Similarweb, others estimated by rank

Five-class attribution

Attributable new users, last monthShare
Other100%

Direct + brand search 87%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

CountryShare of visits
Australia77.83%
United States9.53%
Poland7.21%
France4.91%
Switzerland0.52%

Language

English

Keywords

15 keywords · brand ~87% · organic 100% / paid 0%

Similarweb top 5 keywords
betwatch
betwatcgh'
betwatcg
betweatcjh
betwatch.com

Site metrics (Similarweb, last month)

Visits, last 3 months
365.2K (3 months)
Visits MoM
-23.27%
Country rank
Australia #2986
Category rank
Gambling > Sports Betting #20
Bounce rate
18.42%
Pages / visit
7.64
Visit duration
00:21:06
Industry
Sports Betting
Top 3 channels
Direct › Organic Search › Referrals (top channel 49.56%)

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

Other sites that started via “Not found”

Similar sitessame category, also growing via Other

FAQ

How many checkout visits does Betwatch get per month?

About 8,596 last month (Similarweb estimate), #344 of 606; the month before was 207. Opening checkout is not paying, so this is not revenue.

Where do Betwatch's new users come from?

New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Direct 49.6%, search 37.8% (brand keywords 87.4%, mainly betwatch and its misspellings), referral 7.6%; no notable referring sites or social sources. New users mostly arrive directly through brand awareness; existing users return directly to check odds.

How much does Betwatch cost?

Homepage only shows 'Get Started for Free'; no paid plans or prices seen

Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.