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"The Ick" exploOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: checkout.stripe.com
“'Try it now. No Instagram login required.'; '#1 Trending App on TikTok'; 'Hundreds of creators are talking about The Ick every day.'”Quote from the site
New-user source: Social media (Organic social). Direct 49.1%, organic search 38.2%, but brand keywords are 87.3% (the ick, theick.io) and non-brand search is about 0; social 7.6% comes entirely from TikTok, where many creators talk about it and viewers then search the brand name. No referrals. Returning users come back via app push alerts. last month visits 8,596, -44% month over month.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| 8% | |
| Other | 92% |
Direct + brand search 87%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| Brazil | 19.22% |
| United States | 15.61% |
| Peru | 9.01% |
| Colombia | 5.78% |
| Ecuador | 5.44% |
Mainly English, with other languages
TikTok
77 keywords · brand ~87% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| theick.io |
| the ick |
| the ick io |
| theick |
| theick io |
About 8,596 last month (Similarweb estimate), #473 of 606; the month before was 17,813. Opening checkout is not paying, so this is not revenue.
New-user source: Social media (Organic social). New users mostly come from YouTube, X, Reddit, TikTok and the like Direct 49.1%, organic search 38.2%, but brand keywords are 87.3% (the ick, theick.io) and non-brand search is about 0; social 7.6% comes entirely from TikTok, where many creators talk about it and viewers then search the brand name. No referrals. Returning users come back via app push alerts. last month visits 8,596, -44% month over month.
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Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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