quietmoneyThework
Official site of Byron Katie's "The Work": a self-inquiry method for questioning stressful thoughts, with free worksheets, videos, podcasts, online/in-person events and books.
This is the offOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: checkout.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- Official site of Byron Katie's "The Work": a self-inquiry method for questioning stressful thoughts, with free worksheets, videos, podcasts, online/in-person events and books.
- Users
- Adults interested in mindfulness and self-healing who have read Loving What Is, mostly in the US and Europe
- Positioning
- Byron Katie's own official content and events, exclusive, with worksheets in dozens of languages
- Pricing
- Not found Free tier: yes
- Team
- small team
- Acquisition entry points on site
- press coverage
- Sharing mechanics
- group invites Footer links to 'Event Invitation' (host-an-event page)
“Footer links to 'Event Invitation' (host-an-event page)”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Viral (Built-in sharing). Direct 47.1%, search 39.6%; search is mainly the author and book titles (byron katie, loving what is), brand keywords 63%. The spread mechanism in the classification is group-building invitations: practitioners host their own events and invite others; social sources include Reddit. Existing users come back for weekly Zoom sessions and events.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 24% |
| 63% | |
| Other | 13% |
Direct + brand search 63%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 46.74% |
| Germany | 7.99% |
| Brazil | 6.05% |
| United Kingdom | 4.86% |
| Canada | 4.84% |
Language
Mostly English, worksheets in dozens of languages
Social sources
Keywords
116 keywords · brand ~63% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| byron katie |
| the work byron katie |
| the work |
| byron katei books |
| loving what is |
Non-brand queries: byron katie, byron katei books, loving what is
Referrer categories
| Category | Share of referrals |
|---|---|
| Telecommunications | 7.27% |
| Computers Electronics and Technology - Other | 1.09% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 146.2K (3 months)
- Visits MoM
- +12.11%
- Country rank
- Germany #34402
- Category rank
- Health/Alternative and Natural Medicine #59
- Bounce rate
- 49.39%
- Pages / visit
- 2.36
- Visit duration
- 00:03:19
- Industry
- Alternative and Natural Medicine
- Top 3 channels
- Direct › Organic Search › Referrals (top channel 47.15%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Creator or press spark”
Similar sitessame category, also growing via Viral
FAQ
How many checkout visits does Thework get per month?
About 8,596 last month (Similarweb estimate), #440 of 606; the month before was 9,010. Opening checkout is not paying, so this is not revenue.
Where do Thework's new users come from?
New-user source: Viral (Built-in sharing). The site has invite or share mechanics, and direct plus brand search is the largest source Direct 47.1%, search 39.6%; search is mainly the author and book titles (byron katie, loving what is), brand keywords 63%. The spread mechanism in the classification is group-building invitations: practitioners host their own events and invite others; social sources include Reddit. Existing users come back for weekly Zoom sessions and events.
How much does Thework cost?
Not found
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.