Overplus

Paid third-party Dota 2 plugin: unlocks all cosmetics locally (skins, terrain, couriers etc.), bundled with Dota Plus visual features and AI draft analysis.

overplus.gg ↗GamesGrey site: game cheatsRussia 63.31%, Belarus 8.63%, Germany 8.06%#436 of 606

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Checkout visits, last month

8,596

#436 of 606

vs prior month

▼ 5%

9,010 → 8,596, gain −414

Website visits, last month

190,300

Similarweb, last month; about 4.5 of every 100 visits reach checkout

Similarweb global rank

193,742

#674 in Games/Video Games Consoles and Accessories

Take-off year

2022

How it startedCreator or press sparkSet off by streamers, creators or press coverage

New-user source nowSEONew users mostly come from need-based searches

Growth engineReferral rewards or affiliatesRewards for referrals, or affiliate commissions

Spreads purely by itselfMixed

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Checkout visits over time

4K4–6 months ago avg

22K3 months ago

9K2 months ago

9KLast month

Checkout: checkout.stripe.com

1. Productwhat it sells, to whom, and how it charges

Product: Paid third-party Dota 2 plugin: unlocks all cosmetics locally (skins, terrain, couriers etc.), bundled with Dota Plus visual features and AI draft analysis.
Users: Russian-speaking Dota 2 players (Russia, Belarus, Kazakhstan) who want all cosmetics for free
Positioning: The most feature-complete Dota 2 skin changer, plus build/draft analysis; 7-day free trial
Pricing: 7-day full-feature free trial, 20% off the first order; sold by number of days, exact prices not found Billing: subscription Free tier: no Source: homepage
Acquisition entry points on site: Discord community
Price source: overplus.gg

“получи 7 дней полного доступа; 20% скидку на первую покупку; Discord / VK / Telegram links”Quote from the site

2. Channelswhere new users come from and what the traffic looks like

New-user source: SEO (Non-brand search). Search 46.6%, non-brand about 28%, main terms скинченджер дота 2 and the Russian brand keyword оверплюс. Referrals from promokodi.net (5.5%, a promo-code site), yandex.ru (3.6%), pikabu.ru; social from YouTube and Telegram. Existing users come back directly to top up days (45.4%).

Last month's traffic sources

Search 47%Referrals/email/paid 8%Direct 45%

Semrush source breakdown (desktop)

Five-class attribution

Attributable new users, last month	Share
SEO	28%
Other	72%

Direct + brand search 64%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

Country	Share of visits
Russia	63.31%
Belarus	8.63%
Germany	8.06%
Kazakhstan	4.26%
Ukraine	3.72%

Countries (Semrush): Russian Federation 53.7%, Ukraine 8.0%, Germany 7.4%, United States 5.0%, Belarus 4.2%

Language

Mostly Russian, also English

Social sources

YouTube, Telegram Webapp; Messaging: Telegram

AI assistants

Source	Share
ChatGPT	0.06
Perplexity	0.01

AI referrals (Semrush): ChatGPT 221 (0.06%), Perplexity 27 (0.01%)

Keywords

353 keywords · brand ~64% · organic 91.41% / paid 8.59%

Similarweb top 5 keywords
overplus
оверплюс
скинченджер дота 2
овер плюс
overplus dota 2

Non-brand queries: оверплюс, скинченджер дота 2, овер плюс

Referring sites

7 referring sites

Site	Share of referrals
promokodi.net	5.51%
yandex.ru	3.59%
pikabu.ru	0.31%

Referrer categories

Category	Share of referrals
Video Games Consoles and Accessories	53.58%
Computers Electronics and Technology - Other	10.84%
Programming and Developer Software	6.67%
Coupons and Rebates	5.82%
Search Engines	3.82%

Site metrics (Similarweb, last month)

Visits, last 3 months: 190.3K (3 months)
Visits MoM: -25.24%
Country rank: Russia #9595
Category rank: Games/Video Games Consoles and Accessories #674
Bounce rate: 29.04%
Pages / visit: 3.51
Visit duration: 00:02:25
Industry: Video Games Consoles and Accessories
Top 3 channels: Organic Search › Direct › Referrals (top channel 53.27%)
Semrush monthly visits: 3 months ago 365,975 · 2 months ago 397,265 · Last month 397,250 Semrush scale, ~3–4× Similarweb
Semrush organic / paid search visits: 16,684 / 0
Semrush source breakdown (desktop): Direct 39.5%, google.com · Google organic 33.3%, yandex.ru 7.2%, pally.info 7.0%, stripe.com 4.6%

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

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FAQ

How many checkout visits does Overplus get per month?

About 8,596 last month (Similarweb estimate), #436 of 606; the month before was 9,010. Opening checkout is not paying, so this is not revenue.

Where do Overplus's new users come from?

New-user source: SEO (Non-brand search). New users mostly come from need-based searches Search 46.6%, non-brand about 28%, main terms скинченджер дота 2 and the Russian brand keyword оверплюс. Referrals from promokodi.net (5.5%, a promo-code site), yandex.ru (3.6%), pikabu.ru; social from YouTube and Telegram. Existing users come back directly to top up days (45.4%).

How much does Overplus cost?

7-day full-feature free trial, 20% off the first order; sold by number of days, exact prices not found

Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.