quietmoneyOpenpathcollective
Nonprofit platform: people who cannot afford market rates pay a one-time membership fee, then find licensed therapists on the platform for sessions at a reduced $30–80.
Paul Fugelsang,One-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: checkout.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- Nonprofit platform: people who cannot afford market rates pay a one-time membership fee, then find licensed therapists on the platform for sessions at a reduced $30–80.
- Users
- Lower-income people in the US and Canada without insurance coverage who need therapy
- Positioning
- Nonprofit + one-time membership fee + fixed low price band, far cheaper than market rates
- Pricing
- One-time membership fee $65 (Canada CAD $89); individual sessions $40–70 each (CAD $50–90); couples $40–80; student interns $30 Billing: mixed Free tier: no Source: existing
- Prices on site
- $65/$89 CAD one-time membership / $40-70 / $50-90 CAD per individual session / $
- Team
- small team
- Acquisition entry points on site
- press coverage
- Sharing mechanics
- public profiles / leaderboards Therapist profiles: "you can send them a message on their profile"; "There are no recurring fees from Open Path"; FEATURED IN ABC News, Forbes, NYT, NPR
“Therapist profiles: "you can send them a message on their profile"; "There are no recurring fees from Open Path"; FEATURED IN ABC News, Forbes, NYT, NPR”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Other (Direct / referral / email / paid). Direct 53.4%, search 41.9%; search is almost entirely brand keywords (95.3%), users learn the name through press coverage (ABC, NYT, NPR) and word of mouth. Referrals from psychologytoday.com (9.0%), crisistextline.org (7.8%) and therapists' personal websites; AI referrals include ChatGPT at 0.34%.
Last month's traffic sources
Semrush source breakdown (desktop)
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| Other | 100% |
Direct + brand search 95%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 82.41% |
| China | 5.21% |
| Canada | 4.39% |
| Taiwan | 2.66% |
| United Kingdom | 0.66% |
Countries (Semrush): United States 85.7%, China 4.3%, Nigeria 4.1%, Canada 1.2%, Bulgaria 1.2%
Language
English
Social sources
Reddit, Instagram, YouTube
AI assistants
| Source | Share |
|---|---|
| ChatGPT | 0.34 |
| duck.ai | 0.11 |
| Claude | 0.06 |
AI referrals (Semrush): ChatGPT 682 (0.34%), duck.ai 222 (0.11%), Claude 120 (0.06%)
Keywords
1.9K keywords · brand ~95% · organic 76.54% / paid 23.46%
| Similarweb top 5 keywords |
|---|
| open path collective |
| open path |
| openpath |
| open pathways |
| openpath therapy |
Referring sites
9 referring sites
| Site | Share of referrals |
|---|---|
| psychologytoday.com | 9.01% |
| crisistextline.org | 7.75% |
| changingstoriescounseling.com | 5.33% |
Referrer categories
| Category | Share of referrals |
|---|---|
| Mental Health | 37.03% |
| Universities and Colleges | 20.67% |
| Search Engines | 12.34% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 301.1K (3 months)
- Visits MoM
- +0.67%
- Country rank
- United States #24450
- Category rank
- Health/Mental Health #76
- Bounce rate
- 49.02%
- Pages / visit
- 5.43
- Visit duration
- 00:02:50
- Industry
- Mental Health
- Top 3 channels
- Organic Search › Direct › Paid Search (top channel 42.38%)
- Semrush monthly visits
- 3 months ago 326,957 · 2 months ago 296,129 · Last month 202,839 Semrush scale, ~3–4× Similarweb
- Semrush organic / paid search visits
- 37,628 / 3,744
- Semrush source breakdown (desktop)
- Direct 42.8%, google.com · Google organic 33.7%, mail.google.com 2.2%, psychologytoday.com 1.5%
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Creator or press spark”
Similar sitessame category, also growing via Other
FAQ
How many checkout visits does Openpathcollective get per month?
About 8,596 last month (Similarweb estimate), #442 of 606; the month before was 9,010. Opening checkout is not paying, so this is not revenue.
Where do Openpathcollective's new users come from?
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Direct 53.4%, search 41.9%; search is almost entirely brand keywords (95.3%), users learn the name through press coverage (ABC, NYT, NPR) and word of mouth. Referrals from psychologytoday.com (9.0%), crisistextline.org (7.8%) and therapists' personal websites; AI referrals include ChatGPT at 0.34%.
How much does Openpathcollective cost?
One-time membership fee $65 (Canada CAD $89); individual sessions $40–70 each (CAD $50–90); couples $40–80; student interns $30
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.