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Spediamo

Italian online shipping platform: place an order online and arrange pickup at your door or drop-off at a point by couriers such as Poste Italiane and BRT, with no subscription.

spediamo.it ↗Consumer servicesItaly 100%#290 of 606
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Checkout visits, last month
12,894
#290 of 606
vs prior month
▼ 5%
13,515 → 12,894, gain −621
Website visits, last month
93,300
Similarweb, last month; about 13.8 of every 100 visits reach checkout
Similarweb global rank
245,014
#35 in Business and Consumer Services > Shipping and Logistics
Take-off year
2012
How it startedLong-tail searchGrew on search traffic for many specific need-based queries
New-user source nowViralThe site has invite or share mechanics, and direct plus brand search is the largest source
Growth engineReferral rewards or affiliatesRewards for referrals, or affiliate commissions
Spreads purely by itselfMixed
Salesteam S.r.lOne-line growth story, compiled by us from public sources; speculation is marked separately below.

Checkout visits over time

12K4–6 months ago avg
13K3 months ago
14K2 months ago
13KLast month

Checkout: checkout.stripe.com

1. Productwhat it sells, to whom, and how it charges

Product
Italian online shipping platform: place an order online and arrange pickup at your door or drop-off at a point by couriers such as Poste Italiane and BRT, with no subscription.
Users
Individuals and small online sellers who ship parcels within Italy
Positioning
Low shipping prices (from €3.97) and more convenient than going to the courier directly
Pricing
Pay per item: from €3.97; 0–2kg €4.84 drop-off at a point, €6.78 door pickup; cash on delivery €5 Billing: per item Free tier: no Source: Existing
Prices on site
€3.97 headline / €4.84 per shipment 0-2kg drop-off / €6.78 per shipment 0-2kg ho
Sharing mechanics
referral rewards Per ogni spedizione di un amico invitato guadagni 0,10 €; NO abbonamento
“Per ogni spedizione di un amico invitato guadagni 0,10 €; NO abbonamento”Quote from the site

2. Channelswhere new users come from and what the traffic looks like

New-user source: Viral (Built-in sharing). Direct 81.9%, search 16.9% almost entirely brand keywords (spediamo, spediamo.it; brand keywords 98.8%), email 1.2%. New users are classified as Viral (referral rewards). Social is YouTube only, with no referral data. Returning users come straight back to place an order each time they ship.

Last month's traffic sources

Search 17%Referrals/email/paid 1%Direct 82%

Semrush source breakdown (desktop)

Five-class attribution

Attributable new users, last monthShare
Viral99%
Other1%

Direct + brand search 99%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

CountryShare of visits
Italy100%

Countries (Semrush): Italy 70.6%, Ukraine 15.2%, Sweden 7.3%, United Kingdom 2.4%, Bulgaria 1.6%

Language

Italian

Social sources

YouTube

Keywords

210 keywords · brand ~99% · organic 100% / paid 0%

Similarweb top 5 keywords
spediamo.it
spediamo
spediamo .it
spediamo it
spediamo .it telefono

Site metrics (Similarweb, last month)

Visits, last 3 months
93.3K (3 months)
Visits MoM
+20.41%
Country rank
Italy #5921
Category rank
Business and Consumer Services > Shipping and Logistics #35
Bounce rate
27.55%
Pages / visit
8.86
Visit duration
00:05:15
Industry
Shipping and Logistics
Top 3 channels
Direct › Organic Search › Mail (top channel 60.5%)
Semrush monthly visits
3 months ago 104,123 · 2 months ago 68,019 · Last month 140,426 Semrush scale, ~3–4× Similarweb
Semrush organic / paid search visits
22,239 / 0
Semrush source breakdown (desktop)
Direct 78.3%, google.com · Google organic 12.7%, bing.com 3.4%, mail.google.com 1.1%, stripe.com 0.9%

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

Other sites that started via “Long-tail search”

Similar sitessame category, also growing via Viral

FAQ

How many checkout visits does Spediamo get per month?

About 12,894 last month (Similarweb estimate), #290 of 606; the month before was 13,515. Opening checkout is not paying, so this is not revenue.

Where do Spediamo's new users come from?

New-user source: Viral (Built-in sharing). The site has invite or share mechanics, and direct plus brand search is the largest source Direct 81.9%, search 16.9% almost entirely brand keywords (spediamo, spediamo.it; brand keywords 98.8%), email 1.2%. New users are classified as Viral (referral rewards). Social is YouTube only, with no referral data. Returning users come straight back to place an order each time they ship.

How much does Spediamo cost?

Pay per item: from €3.97; 0–2kg €4.84 drop-off at a point, €6.78 door pickup; cash on delivery €5

Dossier confidence: low. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.