quietmoneyGolee
Italian amateur sports club management software: clubs manage members, fees, and documents, and members/parents use an App to pay and sign documents.
A Milan sports-One-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: checkout.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- Italian amateur sports club management software: clubs manage members, fees, and documents, and members/parents use an App to pay and sign documents.
- Users
- Managers of Italian amateur sports associations, clubs, and gyms, and their members and parents
- Positioning
- Focused solely on the Italian amateur sports club market, claiming tens of thousands of clubs use it
- Pricing
- Not found
- Sharing mechanics
- organizations onboard members
2. Channelswhere new users come from and what the traffic looks like
New-user source: Viral (Built-in sharing). Direct 85.5%, search 12.4% (almost entirely brand keywords at 97.9%: golee accedi, golee login); once a club signs up, it brings its members and parents in to pay. Referrals come from stripe.com 8.17% and club official sites such as abbracciamoli.it and algarvetorrino.it at 5.24% each, and social includes YouTube and WhatsApp.
Last month's traffic sources
Semrush source breakdown (desktop)
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| 98% | |
| Other | 2% |
Direct + brand search 98%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| Italy | 98.37% |
| United States | 0.59% |
| Switzerland | 0.53% |
| Spain | 0.11% |
| Brazil | 0.1% |
Countries (Semrush): Italy 99.2%, Brazil 0.3%, France 0.1%, United States 0.1%, Romania 0.1%
Language
Italian
Social sources
YouTube, WhatsApp Webapp, TikTok; Messaging: WhatsApp
AI assistants
| Source | Share |
|---|---|
| Perplexity | 0.01 |
AI referrals (Semrush): Perplexity 142 (0.01%)
Keywords
1.3K keywords · brand ~98% · organic 97.62% / paid 2.38%
| Similarweb top 5 keywords |
|---|
| golee |
| golee accedi |
| golee login |
| gole |
| goleee |
Referring sites
24 referring sites
| Site | Share of referrals |
|---|---|
| stripe.com | 8.17% |
| abbracciamoli.it | 5.24% |
| algarvetorrino.it | 5.24% |
Referrer categories
| Category | Share of referrals |
|---|---|
| Computers Electronics and Technology - Other | 8.17% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 711K (3 months)
- Visits MoM
- +101%
- Country rank
- Italy #1197
- Category rank
- Sports/Soccer #41
- Bounce rate
- 38.25%
- Pages / visit
- 8.22
- Visit duration
- 00:13:34
- Industry
- Soccer
- Top 3 channels
- Direct › Organic Search › Referrals (top channel 55.62%)
- Semrush monthly visits
- 3 months ago 500,461 · 2 months ago 614,327 · Last month 1,519,965 Semrush scale, ~3–4× Similarweb
- Semrush organic / paid search visits
- 63,164 / 13
- Semrush source breakdown (desktop)
- Direct 78.9%, google.com · Google organic 11.4%, mail.google.com 1.0%, ilydancestudio.it 0.9%
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Institutional distribution”
Similar sitessame category, also growing via Viral
FAQ
How many checkout visits does Golee get per month?
About 30,086 last month (Similarweb estimate), #86 of 606; the month before was 0. Opening checkout is not paying, so this is not revenue.
Where do Golee's new users come from?
New-user source: Viral (Built-in sharing). The site has invite or share mechanics, and direct plus brand search is the largest source Direct 85.5%, search 12.4% (almost entirely brand keywords at 97.9%: golee accedi, golee login); once a club signs up, it brings its members and parents in to pay. Referrals come from stripe.com 8.17% and club official sites such as abbracciamoli.it and algarvetorrino.it at 5.24% each, and social includes YouTube and WhatsApp.
How much does Golee cost?
Not found
Dossier confidence: low. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.