quietmoneySaunabathhouse
A sauna bathhouse in Singapore's CBD (dry sauna, Aufguss sauna, hot pool, cold plunge) that sells visit passes and trial packages on its website.
This is a physiOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
| Checkout | 4–6 months ago avg | 3 months ago | 2 months ago | Last month |
|---|---|---|---|---|
| checkout.stripe.com | 0 | 0 | 0 | 8,596 |
| buy.stripe.com | 0 | 2,225 | 866 | 2,111 |
1. Productwhat it sells, to whom, and how it charges
- Product
- A sauna bathhouse in Singapore's CBD (dry sauna, Aufguss sauna, hot pool, cold plunge) that sells visit passes and trial packages on its website.
- Users
- White-collar workers in Singapore's CBD doing recovery and relaxation
- Positioning
- One of Singapore's few sauna-focused venues, with a competition-grade Aufguss sauna
- Pricing
- First-time intro pass, 5 visits for $99; two-week off-peak trial $75 (currency not stated on the page, Singapore site); also a $55 tier Billing: mixed Free tier: no Source: Existing
- Prices on site
- $99 one-time (First Timer 5 sessions); $75 one-time (2-Week Off-Peak Trial); $
- Acquisition entry points on site
- press coverage
- Rough new MRR
- $117,766 – $240,885 Checkout visits last month × 20–30% conversion × listed price. New revenue only; renewals skip checkout, so real MRR is usually higher.
2. Channelswhere new users come from and what the traffic looks like
New-user source: SEO (Non-brand search). Search 46.9%, direct 37.5%, referral 9.4%; non-brand search about 18.8% (sauna singapore, spa singapore, bubble house singapore, dry sauna spa singapore), brand keywords 65.6%, social is LinkedIn only. Returning customers go straight to the site to buy passes or log in.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 19% |
| Other | 81% |
Direct + brand search 66%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| Singapore | 90.26% |
Language
English
Social sources
Keywords
28 keywords · brand ~66% · organic 55.69% / paid 44.31%
| Similarweb top 5 keywords |
|---|
| sauna bath house |
| sauna singapore |
| bubble house singapore |
| spa singapore |
| dry sauna spa singapore |
Non-brand queries: bubble house singapore, spa singapore
Referrer categories
| Category | Share of referrals |
|---|---|
| Search Engines | 100% |
Site metrics (Similarweb, last month)
- Visits MoM
- +203.7%
- Country rank
- Singapore #13189
- Bounce rate
- 34.04%
- Pages / visit
- 3.14
- Visit duration
- 00:04:22
- Industry
- Unknown
- Top 3 channels
- Direct › Organic Search › Referrals (top channel 37.47%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Long-tail search”
Similar sitessame category, also growing via SEO
FAQ
How many checkout visits does Saunabathhouse get per month?
About 10,706 last month (Similarweb estimate), #320 of 606; the month before was 866. Opening checkout is not paying, so this is not revenue.
Where do Saunabathhouse's new users come from?
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Search 46.9%, direct 37.5%, referral 9.4%; non-brand search about 18.8% (sauna singapore, spa singapore, bubble house singapore, dry sauna spa singapore), brand keywords 65.6%, social is LinkedIn only. Returning customers go straight to the site to buy passes or log in.
How much does Saunabathhouse cost?
First-time intro pass, 5 visits for $99; two-week off-peak trial $75 (currency not stated on the page, Singapore site); also a $55 tier
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.