quietmoneyRybbit
Rybbit is an open source (AGPL-3.0), cookie-free website and product analytics platform that can be self-hosted or used as a hosted service, offering a real-time dashboard, funnels, session replay, and more, and positioned as easier to read and use than Google Analytics.
The founder speOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Revenue over time
Real payments synced by TrustMRR, in USD, by calendar month, renewals included.
- MRR
- $9,303
- Revenue, last 30 days
- $10,242
- All-time revenue
- $104,631
- Active subscriptions
- 324
- Payments via
- Stripe
- Source
- TrustMRR, synced from the founder's payment account
1. Productwhat it sells, to whom, and how it charges
- Product
- Rybbit is an open source (AGPL-3.0), cookie-free website and product analytics platform that can be self-hosted or used as a hosted service, offering a real-time dashboard, funnels, session replay, and more, and positioned as easier to read and use than Google Analytics.
- Users
- Indie developers, small business website owners, and product teams who don't want to use Google Analytics and need privacy compliance (GDPR/CCPA)
- Positioning
- Open source analytics that goes up against Plausible, Umami, and PostHog; it holds its ground with an easier-to-understand interface and a self-hosting cost much lighter than PostHog's, and a hosted version saves the ops work.
- Pricing
- Standard $13/month (billed annually); Pro $26/month (billed annually); Enterprise custom; the open source version can be self-hosted (AGPL-3.0) Billing: subscription Source: Homepage
- Prices on site
- Standard $13/mo (billed annually); Pro $26/mo (billed annually); Enterprise custom
- Sharing mechanics
- open source 'Source code' links to github.com/rybbit-io/rybbit; described as open-source. No referral/badge visible.
“'Source code' links to github.com/rybbit-io/rybbit; described as open-source. No referral/badge visible.”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: SEO (Non-brand search). Similarweb 2026-09: organic search 63.2%, direct about 27.6%, referrals about 5.5%; besides the brand keyword rybbit, the biggest search terms come from a batch of free small tool pages the website built itself (discord username generator, discord server name generator, steam name generator; non-brand search about 38%), with Rybbit promotion at the bottom of the tool pages, plus a large number of comparison blog posts against Google Analytics/Mixpanel/PostHog alternatives. Early on it pulled people in with its GitHub open source launch, Hacker News (front page in 2025-05, 362 points), and Product Hunt (#3 of the day in 2025-07, #1 of the day in 2025-10). Social is only Reddit. TrustMRR has no marketing channels filled in. Existing users come back through moving from self-hosted to hosted and through continuous product updates (2.0 released in 2025-10, 2.6 in 2026-05).
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 38% |
| Other | 62% |
Direct + brand search 53%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 13.9% |
| China | 12.25% |
| Germany | 7.52% |
| United Kingdom | 4.56% |
| Turkey | 3.8% |
Language
English
Social sources
Keywords
408 keywords · brand ~53% · organic 99.97% / paid 0.03%
| Similarweb top 5 keywords |
|---|
| rybbit |
| discord username generator |
| discord server name generator |
| steam name generator |
| rybbit analytics |
Non-brand queries: discord username generator, discord server name generator, steam name generator
Referring sites
11 referring sites
| Site | Share of referrals |
|---|---|
| bernat.ch | 2.06% |
| umommy.cyou | 1.5% |
| rybbit.io | 0.78% |
Referrer categories
| Category | Share of referrals |
|---|---|
| Programming and Developer Software | 11.19% |
| Computers Electronics and Technology - Other | 6.37% |
| Computers Electronics and Technology | 0.71% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 128.1K
- Visits MoM
- +5.8%
- Country rank
- United States #565442
- Category rank
- Programming and Developer Software (United States) #8882
- Bounce rate
- 43.55%
- Pages / visit
- 1.66
- Visit duration
- 00:00:27
- Top 3 channels
- Organic Search › Direct › Referrals (top channel 63.19%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Launch platform”
Similar sitessame category, also growing via SEO
FAQ
How much revenue does Rybbit make per month?
About $11,934 last month (real payments synced by TrustMRR), #136 of 563 TrustMRR sites; the month before was $10,825.
Where do Rybbit's new users come from?
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Similarweb 2026-09: organic search 63.2%, direct about 27.6%, referrals about 5.5%; besides the brand keyword rybbit, the biggest search terms come from a batch of free small tool pages the website built itself (discord username generator, discord server name generator, steam name generator; non-brand search about 38%), with Rybbit promotion at the bottom of the tool pages, plus a large number of comparison blog posts against Google Analytics/Mixpanel/PostHog alternatives. Early on it pulled people in with its GitHub open source launch, Hacker News (front page in 2025-05, 362 points), and Product Hunt (#3 of the day in 2025-07, #1 of the day in 2025-10). Social is only Reddit. TrustMRR has no marketing channels filled in. Existing users come back through moving from self-hosted to hosted and through continuous product updates (2.0 released in 2025-10, 2.6 in 2026-05).
How much does Rybbit cost?
Standard $13/month (billed annually); Pro $26/month (billed annually); Enterprise custom; the open source version can be self-hosted (AGPL-3.0)
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The numbers: revenue comes from TrustMRR: real payments synced automatically from the founder's Stripe or other payment account, summed by calendar month, renewals included, in USD. Site visits come from the Similarweb public page; where it shows none, they are estimated from global rank or the TrustMRR payment count, as noted on the page.
Data through last month. Page updated 2026-10-31.