Orshot provides a visual template editor plus a REST API, SDKs, and an MCP server that fill data into templates to generate images, PDFs, and videos in bulk. It can also turn Canva/Figma templates into an API and supports scheduled social media posting. Users automate marketing assets, social images, certificates, and e-commerce images with it.
A solo founder One-line growth story, compiled by us from public sources; speculation is marked separately below.
Real payments synced by TrustMRR, in USD, by calendar month, renewals included.
“No viral mechanic. Paid workspaces can embed the Orshot editor in their own product (white-label, not a badge). 'Bootstrapped and profitable, founded in March 2025 by Rishi Mohan'; '28.9k+ users', '180+ paying customers'.”Quote from the site
New-user source: SEO (Non-brand search). Similarweb 2026-09: organic search 42.6%, direct about 43%, generative AI referrals about 8.6% (the third-largest channel), and paid only 1.9%. Search terms include the brand keyword orshot as well as competitor-alternative terms such as bannerbear and alternativa free canva; non-brand search is about 17%. The only referral sites are saaspo.com at 1.2% and github.com at 0.7%. The website says it added 17,056 new users in 2026-10 alone (2,759 two months ago, 3,562 last month), and that 50% of renders in the last 30 days came from AI Agents calling it through MCP, which suggests Agent directories and MCP are a new recent entry point. Since 2025 the founder has launched on Product Hunt multiple times (including free small tools). TrustMRR has no marketing channels filled in. Existing users stay through API integrations embedded in their workflows, and call volume keeps growing.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| SEO | 17% |
| GEO | 9% |
| Other | 74% |
Direct + brand search 69%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| United States | 18.31% |
| India | 11.11% |
| United Kingdom | 9.41% |
| Philippines | 5.15% |
| Vietnam | 3.5% |
English
Reddit, Facebook, X
300 keywords · brand ~69% · organic 98.08% / paid 1.92%
| Similarweb top 5 keywords |
|---|
| orshot |
| orshots |
| orshot smart resize |
| bannerbear |
| alternativa free canva |
Non-brand queries: bannerbear, alternativa free canva
6 referring sites
| Site | Share of referrals |
|---|---|
| saaspo.com | 1.24% |
| github.com | 0.7% |
| threads.com | 0.05% |
| Category | Share of referrals |
|---|---|
| Graphics Multimedia and Web Design | 21.72% |
| Computers Electronics and Technology - Other | 7.1% |
| Programming and Developer Software | 0.7% |
| Social Media Networks | 0.05% |
About $8,080 last month (real payments synced by TrustMRR), #183 of 563 TrustMRR sites; the month before was $7,987.
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Similarweb 2026-09: organic search 42.6%, direct about 43%, generative AI referrals about 8.6% (the third-largest channel), and paid only 1.9%. Search terms include the brand keyword orshot as well as competitor-alternative terms such as bannerbear and alternativa free canva; non-brand search is about 17%. The only referral sites are saaspo.com at 1.2% and github.com at 0.7%. The website says it added 17,056 new users in 2026-10 alone (2,759 two months ago, 3,562 last month), and that 50% of renders in the last 30 days came from AI Agents calling it through MCP, which suggests Agent directories and MCP are a new recent entry point. Since 2025 the founder has launched on Product Hunt multiple times (including free small tools). TrustMRR has no marketing channels filled in. Existing users stay through API integrations embedded in their workflows, and call volume keeps growing.
Free plan with 100 credits per month; Launch $39/month; Grow $160/month; Scale $349/month; social publishing $12/month per account; Orshot Embed starts at $160/month; Enterprise via sales
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The numbers: revenue comes from TrustMRR: real payments synced automatically from the founder's Stripe or other payment account, summed by calendar month, renewals included, in USD. Site visits come from the Similarweb public page; where it shows none, they are estimated from global rank or the TrustMRR payment count, as noted on the page.
Data through last month. Page updated 2026-10-31.
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