quietmoneyCognitivemetrics
Online IQ testing platform: professional-style cognitive tests, a composite score dashboard, free calculators and community puzzles, built by the r/iqtest community.
For years the ROne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: checkout.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- Online IQ testing platform: professional-style cognitive tests, a composite score dashboard, free calculators and community puzzles, built by the r/iqtest community.
- Users
- People curious about their IQ who want something more serious than online entertainment quizzes, mainly in the US and Canada
- Positioning
- Community-born, centered on the free full-scale CORE IQ test and standards close to professional testing
- Pricing
- CORE test is free; group testing has discounted pricing (amount not listed); prices of other paid tests not found Free tier: yes Source: existing
- Prices on site
- CORE test free ('A completely free FSIQ test'); discounted group pricing (no am
- Sharing mechanics
- public profiles / leaderboards 'leaderboardBenchmark' nav item; 'Enjoy solving puzzles with the community'; 'Developed by the r/iqtest community.'; group testing via support ('administer IQ t
“'leaderboardBenchmark' nav item; 'Enjoy solving puzzles with the community'; 'Developed by the r/iqtest community.'; group testing via support ('administer IQ t”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: SEO (Non-brand search). About 22% of new users come from non-brand search (core iq test, core iq); brand keywords 65.6%; direct 50.8%; social 7.4% from Reddit, X, YouTube (tied to the r/iqtest community). Referrals from note.com, evernote.com etc., each under 1%. Leaderboards and community puzzles bring returning users back directly.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 22% |
| 7% | |
| Other | 70% |
Direct + brand search 66%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 40.21% |
| Canada | 13.05% |
| Egypt | 3.74% |
| United Kingdom | 3.48% |
| India | 3.04% |
Language
English
Social sources
Reddit, X-twitter, YouTube
AI assistants
no AI referrer; outgoing AI Chatbots and Tools 5.39%
Keywords
726 keywords · brand ~66% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| core iq test |
| cognitive metrics |
| cognitivemetrics |
| core iq |
| the core iq test |
Non-brand queries: core iq test, core iq, the core iq test
Referring sites
6 referring sites
| Site | Share of referrals |
|---|---|
| note.com | 0.6% |
| evernote.com | 0.48% |
| neocities.org | 0.27% |
Referrer categories
| Category | Share of referrals |
|---|---|
| Computers Electronics and Technology - Other | 20.92% |
| Video Games Consoles and Accessories | 8.08% |
| Investing | 3.29% |
| Programming and Developer Software | 0.48% |
| Social Sciences | 0.27% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 326K (3 months)
- Visits MoM
- -0.45%
- Country rank
- United States #65031
- Category rank
- Science and Education/Universities and Colleges #1951
- Bounce rate
- 32.07%
- Pages / visit
- 6.11
- Visit duration
- 00:05:19
- Industry
- Universities and Colleges
- Top 3 channels
- Direct › Organic Search › Organic Social (top channel 50.84%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Existing audience”
Similar sitessame category, also growing via SEO
FAQ
How many checkout visits does Cognitivemetrics get per month?
About 8,596 last month (Similarweb estimate), #467 of 606; the month before was 9,010. Opening checkout is not paying, so this is not revenue.
Where do Cognitivemetrics's new users come from?
New-user source: SEO (Non-brand search). New users mostly come from need-based searches About 22% of new users come from non-brand search (core iq test, core iq); brand keywords 65.6%; direct 50.8%; social 7.4% from Reddit, X, YouTube (tied to the r/iqtest community). Referrals from note.com, evernote.com etc., each under 1%. Leaderboards and community puzzles bring returning users back directly.
How much does Cognitivemetrics cost?
CORE test is free; group testing has discounted pricing (amount not listed); prices of other paid tests not found
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.