Holidaymatsuri

Official site of Holiday Matsuri, a year-end anime, cosplay and gaming convention in Orlando, Florida (December 18–20, 2026), selling tickets, hotel rooms and exhibitor applications.

holidaymatsuri.com ↗Consumer servicesUnited States 98.61%, Canada 1.39%#259 of 606

Open Holidaymatsuri ↗← Back to the list

Checkout visits, last month

12,894

#259 of 606

vs prior month

New

0 → 12,894, gain +12,894

Website visits, last month

88,700

Similarweb, last month; about 14.5 of every 100 visits reach checkout

Similarweb global rank

317,968

#524 in Arts & Entertainment/Animation and Comics

Take-off year

2011

Team: small team

How it startedExisting audienceThe maker brought an existing audience, community or client base into the product

New-user source nowSEONew users mostly come from need-based searches

Growth engineCreators or communityCreators keep bringing users, or the maker runs a community

Spreads purely by itselfNo

An 'anime/gaminhow it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to everyOne-line growth story, compiled by us from public sources; speculation is marked separately below.

Checkout visits over time

04–6 months ago avg

03 months ago

02 months ago

13KLast month

Checkout: checkout.stripe.com

1. Productwhat it sells, to whom, and how it charges

Product: Official site of Holiday Matsuri, a year-end anime, cosplay and gaming convention in Orlando, Florida (December 18–20, 2026), selling tickets, hotel rooms and exhibitor applications.
Users: Anime fans and cosplayers in Florida and the US Southeast
Positioning: Florida's largest anime convention, with a holiday theme and a year-end slot
Pricing: Tiered ticket prices rising $80/$90/$100/$110; single-day tickets from $70; VIP $300; lifetime VIP $1,900 Billing: one-time Free tier: no Source: Existing
Prices on site: Tier 1 $80; Tier 2 $90; Tier 3 $100; Tier 4 $110; VIP Badge $300; Forever Festive $1900 (lifetime VIP); Friday $70; Saturday $75; Sunday $60; Lost badge replacement $40 (per item)
Team: small team
Acquisition entry points on site: Discord community, press coverage
Price source: holidaymatsuri.com

“Bring your con friends, and your shopping money. / Buy Badges / exclusive 18+ programming”Quote from the site

2. Channelswhere new users come from and what the traffic looks like

New-user source: SEO (Non-brand search). Search 48.2%, direct 38.9%, referral 7.8%; brand keywords 67.8% (holiday matsuri, holmat 2026); social from TikTok and YouTube. Returning attendees come back every year to buy tickets.

Last month's traffic sources

Search 48%Referrals/email/paid 8%Direct 39%Unknown 5%

Top channel measured by Similarweb, others estimated by rank

Five-class attribution

Attributable new users, last month	Share
SEO	19%
Other	81%

Direct + brand search 68%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

Country	Share of visits
United States	98.61%
Canada	1.39%

Language

English

Social sources

TikTok, YouTube

Keywords

134 keywords · brand ~68% · organic 100% / paid 0%

Similarweb top 5 keywords
holiday matsuri
holmat
holiday matsuri 2026
holmat 2026
holiday matsuri content creator application

Non-brand queries: holmat, holmat 2026

Referrer categories

Category	Share of referrals
Animation and Comics	94.53%

Site metrics (Similarweb, last month)

Visits, last 3 months: 88.7K (3 months)
Visits MoM: +15.65%
Country rank: United States #74351
Category rank: Arts & Entertainment/Animation and Comics #524
Bounce rate: 30.16%
Pages / visit: 4.61
Visit duration: 00:03:41
Industry: Animation and Comics
Top 3 channels: Organic Search › Direct › Referrals (top channel 48.18%)

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

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FAQ

How many checkout visits does Holidaymatsuri get per month?

About 12,894 last month (Similarweb estimate), #259 of 606; the month before was 0. Opening checkout is not paying, so this is not revenue.

Where do Holidaymatsuri's new users come from?

New-user source: SEO (Non-brand search). New users mostly come from need-based searches Search 48.2%, direct 38.9%, referral 7.8%; brand keywords 67.8% (holiday matsuri, holmat 2026); social from TikTok and YouTube. Returning attendees come back every year to buy tickets.

How much does Holidaymatsuri cost?

Tiered ticket prices rising $80/$90/$100/$110; single-day tickets from $70; VIP $300; lifetime VIP $1,900

Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.