quietmoneyOrders.holycowonline
The official delivery/collection ordering page of the London Indian restaurant chain Holy Cow, with a loyalty points program.
This is not an One-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: checkout.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- The official delivery/collection ordering page of the London Indian restaurant chain Holy Cow, with a loyalty points program.
- Users
- Local residents in London (Hammersmith, Bermondsey, etc.) ordering Indian food for delivery
- Positioning
- A restaurant chain's own ordering, bypassing delivery platforms, with points and bundle deals
- Pricing
- Ordered by the dish, e.g. mango lassi £4.55, garlic naan £4.25, salmon £12.95, veggie box £9.95 Billing: one-time Free tier: no Source: Existing
- Prices on site
- £4.55 Mango Lassi / £4.25 Garlic Naan / £12.95 Salmon Royale / £7.45 Vegetable P
- Team
- small team
- Acquisition entry points on site
- app store
“"Your rewards" loyalty link; "Join Free" account signup; powered by Andromeda POS”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: SEO (Non-brand search). Search 50.6% (brand keywords 77.5% such as holy cow hammersmith, holycow restaurant; non-brand about 10%, e.g. gunnersbury local food and wine curry), direct 37%, social 7.4%. New customers find the outlets through local search, and returning customers come back directly to reorder.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 10% |
| 7% | |
| Other | 82% |
Direct + brand search 78%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Language
English
Keywords
9 keywords · brand ~78% · organic 99.73% / paid 0.27%
| Similarweb top 5 keywords |
|---|
| holycow restaurant |
| holy cow hammersmith |
| holy cow |
| holycow |
| gunnersbury local food and wine curry |
Non-brand queries: gunnersbury local food and wine curry
Referrer categories
| Category | Share of referrals |
|---|---|
| Restaurants and Delivery | 100% |
Site metrics (Similarweb, last month)
- Visits MoM
- +0.86%
- Bounce rate
- 8.53%
- Pages / visit
- 14.23
- Visit duration
- 00:12:23
- Industry
- Unknown
- Top 3 channels
- Organic Search › Direct › Organic Social (top channel 50.64%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Friends and local circle”
Similar sitessame category, also growing via SEO
FAQ
How many checkout visits does Orders.holycowonline get per month?
About 8,596 last month (Similarweb estimate), #355 of 606; the month before was 207. Opening checkout is not paying, so this is not revenue.
Where do Orders.holycowonline's new users come from?
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Search 50.6% (brand keywords 77.5% such as holy cow hammersmith, holycow restaurant; non-brand about 10%, e.g. gunnersbury local food and wine curry), direct 37%, social 7.4%. New customers find the outlets through local search, and returning customers come back directly to reorder.
How much does Orders.holycowonline cost?
Ordered by the dish, e.g. mango lassi £4.55, garlic naan £4.25, salmon £12.95, veggie box £9.95
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.