Connects Shopify and Google Ads to calculate true profit after costs, fees and ad spend, by product, country and campaign.
A few Dutch fouOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: checkout.stripe.com
New-user source: Social media (Organic social). Direct 83.4%, social 12.5% from YouTube and WhatsApp; search 2.5%, all brand keywords. The high Dutch share looks like word of mouth in the founders' circle/e-commerce communities and WhatsApp group forwards; existing users log in daily to check their numbers.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| 12% | |
| Other | 88% |
Direct + brand search 86%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| Netherlands | 78.41% |
| United States | 14.57% |
| United Kingdom | 5.35% |
| Spain | 0.98% |
| France | 0.69% |
English
YouTube, WhatsApp Webapp; Messaging: WhatsApp
46 keywords · brand ~86% · organic 99.89% / paid 0.11%
| Similarweb top 5 keywords |
|---|
| pythago |
| pythago google |
| pythago shopify |
| pythago .io |
About 8,596 last month (Similarweb estimate), #446 of 606; the month before was 9,010. Opening checkout is not paying, so this is not revenue.
New-user source: Social media (Organic social). New users mostly come from YouTube, X, Reddit, TikTok and the like Direct 83.4%, social 12.5% from YouTube and WhatsApp; search 2.5%, all brand keywords. The high Dutch share looks like word of mouth in the founders' circle/e-commerce communities and WhatsApp group forwards; existing users log in daily to check their numbers.
1 store $59/month; 2 stores $49/store/month; 3 or more $39/store/month
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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