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Legalnomads

Travel blog of former lawyer Jodi Ettenberg, with gluten-free travel guides and travel stories, plus food-map posters for sale.

legalnomads.com ↗MediaUnited States 36.41%, Canada 9.52%, United Kingdom 5.33%#530 of 606
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Checkout visits, last month
5,114
#530 of 606
vs prior month
▲ 35×
142 → 5,114, gain +4,972
Website visits, last month
111,400
Similarweb, last month; about 4.6 of every 100 visits reach checkout
Similarweb global rank
340,612
#333 in Travel and Tourism - Other
Take-off year
2011
Team: solo
How it startedFriends and local circleStarted with friends, colleagues or a local circle
New-user source nowSEONew users mostly come from need-based searches
Growth engineSearch rankingHolds search rankings for need-based queries
Spreads purely by itselfNo
New York corporOne-line growth story, compiled by us from public sources; speculation is marked separately below.

Checkout visits over time

1K4–6 months ago avg
2763 months ago
1422 months ago
5KLast month

Checkout: gumroad.com

1. Productwhat it sells, to whom, and how it charges

Product
Travel blog of former lawyer Jodi Ettenberg, with gluten-free travel guides and travel stories, plus food-map posters for sale.
Users
Travelers with celiac disease or gluten intolerance, and food-travel enthusiasts
Positioning
Long-form gluten-free travel guides, exclusive content
Pricing
Content and monthly newsletter are free; food-map posters from $22–24, tote bags $35, up to $42 Billing: one-time Free tier: yes Source: Existing
Prices on site
Food Map posters From $24.00 USD (one-time, per item); Food Map of Japan White Poster From $22.00 USD; Thailand Food Map Tote Bag $35.00 USD; highest price $42.00 (per item)
Team
solo
Acquisition entry points on site
press coverage
Price source
shop.legalnomads.com
“Subscribe to my free monthly newsletter! / Hi, I'm Jodi. Welcome to Legal Nomads.”Quote from the site

2. Channelswhere new users come from and what the traffic looks like

New-user source: SEO (Non-brand search). Search 55%, direct 33.7%, referral 6.7%; non-brand about 55%, with terms like eat pray love, puerto escondido, egg coffee, belize; social: LinkedIn, Reddit; newsletter brings back existing readers.

Last month's traffic sources

Search 55%Referrals/email/paid 7%Direct 34%Unknown 4%

Top channel measured by Similarweb, others estimated by rank

Five-class attribution

Attributable new users, last monthShare
SEO55%
Other45%

Direct + brand search 34%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

CountryShare of visits
United States36.41%
Canada9.52%
United Kingdom5.33%
Vietnam5.2%
India4.29%

Language

English

Social sources

LinkedIn, Reddit

Keywords

685 keywords · brand ~34% · organic 100% / paid 0%

Similarweb top 5 keywords
eat pray love
puerto escondido
egg coffee
puerto escondidas
belize

Non-brand queries: eat pray love, puerto escondido, egg coffee, puerto escondidas, belize

Referrer categories

CategoryShare of referrals
News & Media Publishers17.06%
Arts and Entertainment - Other0.36%

Site metrics (Similarweb, last month)

Visits, last 3 months
111.4K (3 months)
Visits MoM
-8.92%
Country rank
Thailand #15996
Category rank
Travel and Tourism - Other #333
Bounce rate
43.79%
Pages / visit
2.35
Visit duration
00:01:20
Industry
Travel and Tourism
Top 3 channels
Organic Search › Direct › Referrals (top channel 55.04%)

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

Other sites that started via “Friends and local circle”

Similar sitessame category, also growing via SEO

FAQ

How many checkout visits does Legalnomads get per month?

About 5,114 last month (Similarweb estimate), #530 of 606; the month before was 142. Opening checkout is not paying, so this is not revenue.

Where do Legalnomads's new users come from?

New-user source: SEO (Non-brand search). New users mostly come from need-based searches Search 55%, direct 33.7%, referral 6.7%; non-brand about 55%, with terms like eat pray love, puerto escondido, egg coffee, belize; social: LinkedIn, Reddit; newsletter brings back existing readers.

How much does Legalnomads cost?

Content and monthly newsletter are free; food-map posters from $22–24, tote bags $35, up to $42

Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.