Dutch language school in Amsterdam offering in-person evening, morning, intensive and conversation classes, plus online classes, private lessons and corporate courses.
Koen Gijzel, a One-line growth story, compiled by us from public sources; speculation is marked separately below.
| Checkout | 4–6 months ago avg | 3 months ago | 2 months ago | Last month |
|---|---|---|---|---|
| pay.stripe.com | 370 | 16 | 0 | 4,982 |
| buy.stripe.com | 0 | 0 | 286 | 904 |
“Attendees get a 5% discount, yay!; 50% OFF raffle; Koentact's free feel-at-home e-book; 520 reviews; since 2009”Quote from the site
New-user source: Other (Direct / referral / email / paid). Direct 44.1%, paid 41.9%, search 8.4%; non-brand keywords include dutch courses amsterdam, intensive course dutch, taalthuis (a competitor's name), and brand keywords are 45.8%; the social source is Facebook. New users mainly come from paid ads.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| SEO | 7% |
| Other | 93% |
Direct + brand search 46%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| Netherlands | 94.29% |
| Indonesia | 5.71% |
English
43 keywords · brand ~46% · organic 43.39% / paid 56.61%
| Similarweb top 5 keywords |
|---|
| koentact |
| intensive course dutch |
| taalthuis |
| dutch courses |
| dutch courses amsterdam |
Non-brand queries: 1 intensive course dutch, taalthuis, dutch courses, dutch courses amsterdam
| Category | Share of referrals |
|---|---|
| Search Engines | 96.56% |
About 5,886 last month (Similarweb estimate), #514 of 606; the month before was 286. Opening checkout is not paying, so this is not revenue.
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Direct 44.1%, paid 41.9%, search 8.4%; non-brand keywords include dutch courses amsterdam, intensive course dutch, taalthuis (a competitor's name), and brand keywords are 45.8%; the social source is Facebook. New users mainly come from paid ads.
Evening course €525, conversation course €320, morning course €525, intensive course €975, online evening course €420; booking 3 or more courses at once takes €30–95 off each
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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