An AI tool for short-video creators: viral topic ideas, scripts, video analysis and one-click editing by niche, with courses included.
Format Finder iOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: checkout.stripe.com
“Real views from real members. Go ahead, tap your niche. / Trusted by 161,453 Creators”Quote from the site
New-user source: SEO (Non-brand search). Direct 52.1%, search 35.9%, referral 7.2%; non-brand search about 29% (actually mostly product-name terms like "format finder"), and social comes from Facebook, YouTube and X, mostly traffic from the parent brand One Peak Creative's content.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| SEO | 29% |
| Other | 71% |
Direct + brand search 59%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| United States | 72.2% |
| Canada | 13.08% |
| Netherlands | 5.63% |
| Australia | 4.88% |
| Germany | 2.31% |
English
Facebook, YouTube, X (Twitter)
32 keywords · brand ~59% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| format finder |
| format finder one peak creative |
| formatfinder |
| sandcastles ai |
| format finder, |
Non-brand queries: format finder, formatfinder, sandcastles ai, format finder,
| Category | Share of referrals |
|---|---|
| Graphics Multimedia and Web Design | 47.12% |
| Accounting and Auditing | 4.65% |
About 12,894 last month (Similarweb estimate), #262 of 606; the month before was 4,712. Opening checkout is not paying, so this is not revenue.
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Direct 52.1%, search 35.9%, referral 7.2%; non-brand search about 29% (actually mostly product-name terms like "format finder"), and social comes from Facebook, YouTube and X, mostly traffic from the parent brand One Peak Creative's content.
$29/month (200 credits), $59/month, $97/month; annual Peak works out to $49/month; from as low as $15/month
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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