A third-party action that adds login and payments to GPTs in OpenAI's GPT Store: GPT authors install it to charge users a subscription, and users manage their subscriptions on its site.
Top Road, a YC One-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: checkout.stripe.com
“"Are you a GPT builder? Click here to install GPT Tools to enable authentication & payments to your own GPTs."; "Manage Your Subscriptions"; "re-mint pty ltd. trading as GPT Tools"”Quote from the site
New-user source: GEO (AI assistants). Gen AI channel is 91.6%: users are redirected here to log in or pay while using a GPT that has integrated it inside ChatGPT; direct visits 6.3%, search 1.3% (gpt-tools, toolgpt). No referral or social traffic, and returning users also mostly arrive via redirects inside ChatGPT.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| SEO | 1% |
| GEO | 92% |
| Other | 8% |
Direct + brand search 7%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| United States | 57.66% |
| Japan | 31.77% |
| India | 10.57% |
English
Gen AI 91.64%
2 keywords · brand ~7% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| gpt-tools |
| toolgpt |
Non-brand queries: toolgpt
About 12,894 last month (Similarweb estimate), #307 of 606; the month before was 22,318. Opening checkout is not paying, so this is not revenue.
New-user source: GEO (AI assistants). New users mostly come from ChatGPT and other AI assistants Gen AI channel is 91.6%: users are redirected here to log in or pay while using a GPT that has integrated it inside ChatGPT; direct visits 6.3%, search 1.3% (gpt-tools, toolgpt). No referral or social traffic, and returning users also mostly arrive via redirects inside ChatGPT.
Exact amount Not found (the site has a "Manage subscription" entry)
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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