quietmoney

Api-football

Football data API providing scores, fixtures, team and player data, plus free score/fixture widgets that can be embedded in websites.

api-football.com ↗Developer toolsUnited States 14.86%, Brazil 11.67%, Nigeria 10.52%#108 of 606
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Checkout visits, last month
25,788
#108 of 606
vs prior month
▼ 5%
27,030 → 25,788, gain −1,242
Website visits, last month
429,600
Similarweb, last month; about 6.0 of every 100 visits reach checkout
Similarweb global rank
69,828
#347 in Gambling/Sports Betting
Take-off year
2018
How it startedPiggyback on a platformRides on a big platform, open-source tool or ecosystem for traffic
New-user source nowViralThe site has invite or share mechanics, and direct plus brand search is the largest source
Growth engineSearch rankingHolds search rankings for need-based queries
Spreads purely by itselfMixed
A small French One-line growth story, compiled by us from public sources; speculation is marked separately below.

Checkout visits over time

24K4–6 months ago avg
25K3 months ago
27K2 months ago
26KLast month

Checkout: checkout.stripe.com

1. Productwhat it sells, to whom, and how it charges

Product
Football data API providing scores, fixtures, team and player data, plus free score/fixture widgets that can be embedded in websites.
Users
Individual developers building football score, prediction or news websites/apps
Positioning
A niche football data API with a free plan, priced lower than the large sports data vendors
Pricing
Free plan available (per existing description); paid prices not found Free tier: yes
Sharing mechanics
built-in sharing (medium)

2. Channelswhere new users come from and what the traffic looks like

New-user source: Viral (Built-in sharing). Direct 79.9%, search 9.8%, AI 6%, referral 4.4%; search terms are api football and football api free, with brand keywords at 89.6%. AI referral is significant (ChatGPT 4.97%), as developers asking AI for a football data API get it recommended; the free widgets embedded on other people's sites bring exposure, and referrals include base44.com 0.86%.

Last month's traffic sources

Search 10%AI assistants 6%Referrals/email/paid 4%Direct 80%

Semrush source breakdown (desktop)

Five-class attribution

Attributable new users, last monthShare
GEO6%
Viral90%
Other4%

Direct + brand search 90%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

CountryShare of visits
United States14.86%
Brazil11.67%
Nigeria10.52%
Italy7.49%
China7.39%

Countries (Semrush): Bangladesh 14.9%, Brazil 11.5%, United States 6.0%, United Kingdom 4.4%, Turkey 4.2%

Language

English

Social sources

YouTube, X (Twitter), WhatsApp Webapp; Messaging: WhatsApp

AI assistants

SourceShare
ChatGPT4.97
Gemini0.24
Perplexity0.13

AI referrals (Semrush): ChatGPT 26,661 (4.97%), Gemini 1,312 (0.24%), Perplexity 718 (0.13%), Claude 322 (0.06%), qwen.ai 183 (0.03%)

Keywords

526 keywords · brand ~90% · organic 100% / paid 0%

Similarweb top 5 keywords
api football
api-football
football api
football.com login
football api free

Referring sites

10 referring sites

SiteShare of referrals
base44.com0.86%
sagfutbol.com0.34%
apipheny.io0.08%

Referrer categories

CategoryShare of referrals
Programming and Developer Software67.92%
Graphics Multimedia and Web Design0.86%
Computers Electronics and Technology - Other0.08%
Digital Marketing0.07%

Site metrics (Similarweb, last month)

Visits, last 3 months
429.6K (3 months)
Visits MoM
-4.25%
Country rank
United States #68946
Category rank
Gambling/Sports Betting #347
Bounce rate
29.73%
Pages / visit
10.13
Visit duration
00:24:16
Industry
Sports Betting
Top 3 channels
Direct › Organic Search › Gen AI (top channel 51.13%)
Semrush monthly visits
3 months ago 503,312 · 2 months ago 496,645 · Last month 536,318 Semrush scale, ~3–4× Similarweb
Semrush organic / paid search visits
21,988 / 0
Semrush source breakdown (desktop)
Direct 76.9%, google.com · Google organic 9.4%, chatgpt.com 5.5%, api-sports.io 4.2%, gemini.google.com 0.3%

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

Other sites that started via “Piggyback on a platform”

Similar sitessame category, also growing via Viral

FAQ

How many checkout visits does Api-football get per month?

About 25,788 last month (Similarweb estimate), #108 of 606; the month before was 27,030. Opening checkout is not paying, so this is not revenue.

Where do Api-football's new users come from?

New-user source: Viral (Built-in sharing). The site has invite or share mechanics, and direct plus brand search is the largest source Direct 79.9%, search 9.8%, AI 6%, referral 4.4%; search terms are api football and football api free, with brand keywords at 89.6%. AI referral is significant (ChatGPT 4.97%), as developers asking AI for a football data API get it recommended; the free widgets embedded on other people's sites bring exposure, and referrals include base44.com 0.86%.

How much does Api-football cost?

Free plan available (per existing description); paid prices not found

Dossier confidence: low. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.