A tool for running open-source large language models locally or in the cloud on macOS/Windows/Linux, which also sells a cloud compute subscription.
v0.0.1 was releOne-line growth story, compiled by us from public sources; speculation is marked separately below.
| Checkout | 4–6 months ago avg | 3 months ago | 2 months ago | Last month |
|---|---|---|---|---|
| checkout.stripe.com | 103,517 | 93,743 | 94,191 | 73,066 |
| invoice.stripe.com | 0 | 530 | 1,012 | 0 |
“GitHub 183.7K; 9M+ installs a month; 1B+ model downloads”Quote from the site
New-user source: Other (Direct / referral / email / paid). Search 42.9%, direct 42.8% (brand keywords 85.7%: ollama models, ollama download, ollama cloud), referral 8.6% (quark.cn 6.44%, freedidi.com 1.93%, zhihu.com 1.68%); social sources YouTube, X, Reddit. The open-source project's own word of mouth and tutorials are the main source, and the input is classed as other.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| Other | 100% |
Direct + brand search 86%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| China | 19.64% |
| United States | 13.65% |
| India | 9.5% |
| Germany | 3.69% |
| Brazil | 3.45% |
English
YouTube, X (Twitter), Reddit
14.6K keywords · brand ~86% · organic 99.99% / paid 0.01%
| Similarweb top 5 keywords |
|---|
| ollama |
| ollama models |
| olama |
| ollama download |
| ollama cloud |
217 referring sites
| Site | Share of referrals |
|---|---|
| quark.cn | 6.44% |
| freedidi.com | 1.93% |
| zhihu.com | 1.68% |
| Category | Share of referrals |
|---|---|
| Programming and Developer Software | 38.2% |
| Computers Electronics and Technology - Other | 32.39% |
| Social Media Networks | 9.83% |
| Search Engines | 2.98% |
| 1.36% |
About 73,066 last month (Similarweb estimate), #26 of 606; the month before was 95,203. Opening checkout is not paying, so this is not revenue.
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Search 42.9%, direct 42.8% (brand keywords 85.7%: ollama models, ollama download, ollama cloud), referral 8.6% (quark.cn 6.44%, freedidi.com 1.93%, zhihu.com 1.68%); social sources YouTube, X, Reddit. The open-source project's own word of mouth and tutorials are the main source, and the input is classed as other.
Free $0; Pro $20/month or $200/year; Max $100/month; Team $500/month; plus usage-based billing
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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