quietmoney

Ollama

A tool for running open-source large language models locally or in the cloud on macOS/Windows/Linux, which also sells a cloud compute subscription.

ollama.com ↗Developer toolsChina 19.64%, United States 13.65%, India 9.5%#26 of 606
Open Ollama ↗← Back to the list
Checkout visits, last month
73,066
#26 of 606
vs prior month
▼ 23%
95,203 → 73,066, gain −22,137
Website visits, last month
9,032,000
Similarweb, last month; about 0.8 of every 100 visits reach checkout
Similarweb global rank
5,634
#150 in Programming and Developer Software
Take-off year
2023
How it startedNew-platform windowGrabbed the window when a new platform or model appeared
New-user source nowOtherMostly referrals, email or paid, or mostly direct with no clear source
Growth engineCreator supplyCreators publish on it and their content brings users
Spreads purely by itselfYes
v0.0.1 was releOne-line growth story, compiled by us from public sources; speculation is marked separately below.

Checkout visits over time

104K4–6 months ago avg
94K3 months ago
95K2 months ago
73KLast month
Checkout4–6 months ago avg3 months ago2 months agoLast month
checkout.stripe.com103,51793,74394,19173,066
invoice.stripe.com05301,0120

1. Productwhat it sells, to whom, and how it charges

Product
A tool for running open-source large language models locally or in the cloud on macOS/Windows/Linux, which also sells a cloud compute subscription.
Users
Developers and technical users who want to run open-source models locally, with China the largest user base
Positioning
The most popular tool for running open-source local models (180K+ GitHub stars), with privacy as the pitch
Pricing
Free $0; Pro $20/month or $200/year; Max $100/month; Team $500/month; plus usage-based billing Billing: mixed Free tier: yes Source: Existing
Prices on site
$0 (Free); $20/mo (Pro); $200/yr (Pro); $100/mo (Max); $500/mo (Team); pay-
Acquisition entry points on site
Discord community
Sharing mechanics
open source GitHub 183.7K; 9M+ installs a month; 1B+ model downloads
Rough new MRR
$243,553 – $1,315,188 Checkout visits last month × 20–30% conversion × listed price. New revenue only; renewals skip checkout, so real MRR is usually higher.
“GitHub 183.7K; 9M+ installs a month; 1B+ model downloads”Quote from the site

2. Channelswhere new users come from and what the traffic looks like

New-user source: Other (Direct / referral / email / paid). Search 42.9%, direct 42.8% (brand keywords 85.7%: ollama models, ollama download, ollama cloud), referral 8.6% (quark.cn 6.44%, freedidi.com 1.93%, zhihu.com 1.68%); social sources YouTube, X, Reddit. The open-source project's own word of mouth and tutorials are the main source, and the input is classed as other.

Last month's traffic sources

Search 43%Referrals/email/paid 9%Direct 43%Unknown 6%

Top channel measured by Similarweb, others estimated by rank

Five-class attribution

Attributable new users, last monthShare
Other100%

Direct + brand search 86%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

CountryShare of visits
China19.64%
United States13.65%
India9.5%
Germany3.69%
Brazil3.45%

Language

English

Social sources

YouTube, X (Twitter), Reddit

Keywords

14.6K keywords · brand ~86% · organic 99.99% / paid 0.01%

Similarweb top 5 keywords
ollama
ollama models
olama
ollama download
ollama cloud

Referring sites

217 referring sites

SiteShare of referrals
quark.cn6.44%
freedidi.com1.93%
zhihu.com1.68%

Referrer categories

CategoryShare of referrals
Programming and Developer Software38.2%
Computers Electronics and Technology - Other32.39%
Social Media Networks9.83%
Search Engines2.98%
Email1.36%

Site metrics (Similarweb, last month)

Visits, last 3 months
9M (3 months)
Visits MoM
-11.65%
Country rank
China #844
Category rank
Programming and Developer Software #150
Bounce rate
37.07%
Pages / visit
4.78
Visit duration
00:04:18
Industry
Programming and Developer Software
Top 3 channels
Direct › Organic Search › Referrals (top channel 42.82%)

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

Other sites that started via “New-platform window”

Similar sitessame category, also growing via Other

FAQ

How many checkout visits does Ollama get per month?

About 73,066 last month (Similarweb estimate), #26 of 606; the month before was 95,203. Opening checkout is not paying, so this is not revenue.

Where do Ollama's new users come from?

New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Search 42.9%, direct 42.8% (brand keywords 85.7%: ollama models, ollama download, ollama cloud), referral 8.6% (quark.cn 6.44%, freedidi.com 1.93%, zhihu.com 1.68%); social sources YouTube, X, Reddit. The open-source project's own word of mouth and tutorials are the main source, and the input is classed as other.

How much does Ollama cost?

Free $0; Pro $20/month or $200/year; Max $100/month; Team $500/month; plus usage-based billing

Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.