quietmoneyExistential
Developer site for Mac audio utilities, mainly the open-source virtual audio driver BlackHole (routes audio between apps), plus the Dipper recorder and the Flash Metro metronome.
Soundflower, thOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: checkout.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- Developer site for Mac audio utilities, mainly the open-source virtual audio driver BlackHole (routes audio between apps), plus the Dipper recorder and the Flash Metro metronome.
- Users
- Musicians, podcasters and streamers who need to record system sound on a Mac or mix audio for livestreams and meetings
- Positioning
- BlackHole is one of the most widely used free, open-source virtual audio drivers on Mac, and gets found through search for the tool itself
- Pricing
- BlackHole is free to get, and the download page has a $10 donation button (you can skip it); Dipper and Flash Metro prices not found Billing: donation Free tier: yes Source: Homepage
- Acquisition entry points on site
- Discord community, app store
- Price source
- existential.audio
“No referral/share/open-source mention on page; Discord invite link present”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: SEO (Non-brand search). New users come mainly from SEO: search is 51.3%, with keywords "blackhole", "blackhole audio", "blackhole 2ch", "blackhole mac"; referrals come from tutorial blogs such as tistory.com in Korea (2.09%) and note.com in Japan (1.35%); social is 7.3% (Reddit, YouTube). Returning users visit directly (36.5%) to download new versions.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 51% |
| 7% | |
| Other | 41% |
Direct + brand search 36%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 37.23% |
| United Kingdom | 7.01% |
| Australia | 5.13% |
| Germany | 4.88% |
| Korea, Republic of | 4.73% |
Language
English
Social sources
Reddit, YouTube
Keywords
352 keywords · brand ~36% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| blackhole |
| blackhole audio |
| blackhole 2ch |
| blackhole mac |
| blackhole audio mac |
Non-brand queries: blackhole, blackhole audio, blackhole 2ch, blackhole mac, blackhole audio mac
Referring sites
12 referring sites
| Site | Share of referrals |
|---|---|
| tistory.com | 2.09% |
| note.com | 1.35% |
| live-sync.io | 1.17% |
Referrer categories
| Category | Share of referrals |
|---|---|
| Programming and Developer Software | 5.81% |
| Search Engines | 4.5% |
| Computers Electronics and Technology - Other | 4.48% |
| Video Games Consoles and Accessories | 0.02% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 172.1K (3 months)
- Visits MoM
- -1.99%
- Country rank
- United States #134958
- Category rank
- Arts & Entertainment/Music #1650
- Bounce rate
- 45.61%
- Pages / visit
- 2.03
- Visit duration
- 00:01:42
- Industry
- Music
- Top 3 channels
- Organic Search › Direct › Organic Social (top channel 51.31%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “External event tailwind”
Similar sitessame category, also growing via SEO
FAQ
How many checkout visits does Existential get per month?
About 12,894 last month (Similarweb estimate), #273 of 606; the month before was 13,515. Opening checkout is not paying, so this is not revenue.
Where do Existential's new users come from?
New-user source: SEO (Non-brand search). New users mostly come from need-based searches New users come mainly from SEO: search is 51.3%, with keywords "blackhole", "blackhole audio", "blackhole 2ch", "blackhole mac"; referrals come from tutorial blogs such as tistory.com in Korea (2.09%) and note.com in Japan (1.35%); social is 7.3% (Reddit, YouTube). Returning users visit directly (36.5%) to download new versions.
How much does Existential cost?
BlackHole is free to get, and the download page has a $10 donation button (you can skip it); Dipper and Flash Metro prices not found
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.