quietmoneyCacaplantao.com
Aggregates doctors' on-call shift openings from WhatsApp groups and pushes them by city and specialty. AI reads the on-call (plantão) recruiting messages in WhatsApp groups across Brazil, removes duplicates and junk, and organizes them by city and specialty; doctors can check openings on the website, in the app, or on WhatsApp, get alerts, compare median pay, and contact recruiters directly.
Doctors in BrazOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Revenue over time
Real payments synced by TrustMRR, in USD, by calendar month, renewals included.
- MRR
- $1,617
- Revenue, last 30 days
- $1,666
- All-time revenue
- $2,692
- Active subscriptions
- 140
- Payments via
- Stripe
- Source
- TrustMRR, synced from the founder's payment account
1. Productwhat it sells, to whom, and how it charges
- Product
- Aggregates doctors' on-call shift openings from WhatsApp groups and pushes them by city and specialty. AI reads the on-call (plantão) recruiting messages in WhatsApp groups across Brazil, removes duplicates and junk, and organizes them by city and specialty; doctors can check openings on the website, in the app, or on WhatsApp, get alerts, compare median pay, and contact recruiters directly.
- Users
- Practicing doctors in Brazil looking for on-call shifts, including newly graduated doctors and specialists in anesthesiology, pediatrics, cardiology, and more
- Positioning
- No more digging through dozens of WhatsApp groups: check openings older than 21 days for free, pay to see new openings the same day, R$57.90 per month, and a Black Friday annual first year of R$399
- Pricing
- Free R$0 (only the contact details of openings posted more than 21 days ago); Radar monthly R$57.90; Radar annual R$579 (Black Friday first year R$399) Billing: subscription Free tier: yes Source: Homepage
- Prices on site
- R$0 Gratuito; R$57,90/mo Radar; R$579,00/yr Radar (Black Friday R$399,00 first year)
“Public listing pages by state and specialty ('sem cadastro para consultar'), not user-generated; no referral, share or badge features; '397 mil mensagens lidas por IA'”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: SEO (Non-brand search). Similarweb 2026-09: direct at 37.9% is the top channel, organic search about 46.6%, display ads about 9.3%, country Brazil 100%, and visits +772% month over month; there are only 4 keywords, including regional/specialty/pay long-tail terms such as grupos de plantão médico whatsapp, plantões médicos interior do ceará, and valor plantao anestesista. The only channel the founder self-reported on TrustMRR is SEO. The site uses a large number of programmatic pages to catch long-tail search: by state (27), by specialty (about 70), hospital units, /mercado pay pages, and /guia guide articles. You can sign up on the website or by saying 'oi' to the WhatsApp assistant, and openings can be viewed without signing up first.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 12% |
| Other | 88% |
Direct + brand search 73%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| Brazil | 100% |
Language
Portuguese
Keywords
4 keywords · brand ~73% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| grupos de plantão médico whatsapp |
| plantões médicos interior do ceará |
| valor plantao anestesista |
| plantões médicos interior do ceará limoeiro do norte |
Non-brand queries: valor plantao anestesista
Site metrics (Similarweb, last month)
- Visits MoM
- +772.4%
- Country rank
- Brazil #247324
- Bounce rate
- 55.7%
- Pages / visit
- 4.46
- Visit duration
- 00:05:54
- Top 3 channels
- Direct › Organic Search › Display (top channel 37.85%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Long-tail search”
Similar sitessame category, also growing via SEO
FAQ
How much revenue does Cacaplantao.com make per month?
About $819 last month (real payments synced by TrustMRR), #532 of 563 TrustMRR sites; the month before was $161.
Where do Cacaplantao.com's new users come from?
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Similarweb 2026-09: direct at 37.9% is the top channel, organic search about 46.6%, display ads about 9.3%, country Brazil 100%, and visits +772% month over month; there are only 4 keywords, including regional/specialty/pay long-tail terms such as grupos de plantão médico whatsapp, plantões médicos interior do ceará, and valor plantao anestesista. The only channel the founder self-reported on TrustMRR is SEO. The site uses a large number of programmatic pages to catch long-tail search: by state (27), by specialty (about 70), hospital units, /mercado pay pages, and /guia guide articles. You can sign up on the website or by saying 'oi' to the WhatsApp assistant, and openings can be viewed without signing up first.
How much does Cacaplantao.com cost?
Free R$0 (only the contact details of openings posted more than 21 days ago); Radar monthly R$57.90; Radar annual R$579 (Black Friday first year R$399)
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The numbers: revenue comes from TrustMRR: real payments synced automatically from the founder's Stripe or other payment account, summed by calendar month, renewals included, in USD. Site visits come from the Similarweb public page; where it shows none, they are estimated from global rank or the TrustMRR payment count, as noted on the page.
Data through last month. Page updated 2026-10-31.