Web appointment scheduling software: a service provider drops in an embeddable booking widget, and customers book a time, pay, and get reminders online. It can also sell package subscriptions, issue invoices, and run a white-label customer portal.
Polish programmOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Real payments synced by TrustMRR, in USD, by calendar month, renewals included.
“Offers an embeddable booking widget ("Integrate the booking system with your existing website via our responsive widget") but no branding badge mentioned. "14-day trial plan with no functionality limits". Capterra review graphic. MPR Sp. z o.o., Warsaw, founded 2019.”Quote from the site
New-user source: SEO (Non-brand search). Similarweb: direct 56.0%, organic search 33.0%, email 6.6%; within search traffic about 66% is organic and about 34% is paid. Keywords include the brand keyword calendesk, the competitor terms calendly, fresha, and booksy, and Polish how-to questions; the only social channel is Reddit. In a Starter Story interview the founder says he started with a landing page plus Google Ads and phoned or video-called early sign-ups, and later put more weight on localized Polish and English SEO, with word of mouth from existing customers on top. Users pay monthly or annual subscriptions and are retained through the booking and payment flows inside the product.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| SEO | 13% |
| Other | 87% |
Direct + brand search 76%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| Poland | 66.28% |
| United States | 24.3% |
| India | 1.73% |
| United Kingdom | 1.66% |
| Brazil | 1.63% |
English, Polish (the homepage scrape is in English, but Polish traffic is 66% and there are also Polish keywords)
200 keywords · brand ~76% · organic 65.97% / paid 34.03%
| Similarweb top 5 keywords |
|---|
| calendly |
| calendesk |
| fresha |
| booksy |
| calendesk jak pracownik sie loguje |
Non-brand queries: fresha, booksy
| Category | Share of referrals |
|---|---|
| Computers Electronics and Technology - Other | 16.61% |
| Programming and Developer Software | 2.38% |
About $36,104 last month (real payments synced by TrustMRR), #53 of 563 TrustMRR sites; the month before was $33,293.
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Similarweb: direct 56.0%, organic search 33.0%, email 6.6%; within search traffic about 66% is organic and about 34% is paid. Keywords include the brand keyword calendesk, the competitor terms calendly, fresha, and booksy, and Polish how-to questions; the only social channel is Reddit. In a Starter Story interview the founder says he started with a landing page plus Google Ads and phoned or video-called early sign-ups, and later put more weight on localized Polish and English SEO, with word of mouth from existing customers on top. Users pay monthly or annual subscriptions and are retained through the booking and payment flows inside the product.
14-day full-featured trial; Standard $79/month billed annually, $97/month billed monthly; Pro $117/month billed annually, $147/month billed monthly
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The numbers: revenue comes from TrustMRR: real payments synced automatically from the founder's Stripe or other payment account, summed by calendar month, renewals included, in USD. Site visits come from the Similarweb public page; where it shows none, they are estimated from global rank or the TrustMRR payment count, as noted on the page.
Data through last month. Page updated 2026-10-31.
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