quietmoneyBackpedal
Installs hidden GPS trackers on bikes and e-bikes, billed as a monthly subscription. After a bike is stolen, a ground recovery team (mostly retired police and military) locates and retrieves it; if it can't be recovered, an optional add-on insurance pays out.
It turned "gettOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Revenue over time
Real payments synced by TrustMRR, in USD, by calendar month, renewals included.
- MRR
- $27,715
- Revenue, last 30 days
- $56,636
- All-time revenue
- $1,502,353
- Active subscriptions
- 373
- Payments via
- Stripe
- Source
- TrustMRR, synced from the founder's payment account
1. Productwhat it sells, to whom, and how it charges
- Product
- Installs hidden GPS trackers on bikes and e-bikes, billed as a monthly subscription. After a bike is stolen, a ground recovery team (mostly retired police and military) locates and retrieves it; if it can't be recovered, an optional add-on insurance pays out.
- Users
- E-bike and bicycle owners in the UK: commuters, families, competitive cyclists, and delivery riders, plus some fleet customers
- Positioning
- Unlike traditional bike insurance that only pays out, it focuses on getting the bike back, standing on its own recovery operations network and high recovery rate.
- Pricing
- Bring your own tracker £0 (subscription still required); self-install tracker kit £89 one-time; anti-theft recovery subscription £5.99/month; optional backup insurance from +£1.49/month; TrustMRR lists annual protection from £153 (about £12.75/month) Billing: mixed Free tier: no Source: Homepage
- Prices on site
- GBP 0 own tracker (still needs subscription); GBP 89 Self-fit Tracker Kit one-off; GBP 5.99/mo Theft Recovery Subscription; +GBP 1.49/mo (from) Backup Insurance
- Team
- small team
- Acquisition entry points on site
- press coverage
“No referral/invite/share mechanics. 'Watch the recoveries' shows brand's own public clips: 'Every clip is real footage from a BackPedal recovery.' WhatsApp group is created only during a theft.”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: SEO (Non-brand search). Similarweb last month's channels: Direct 37.6%, Organic Search about 47%, Referrals about 9%, with search traffic 94.7% organic and 5.3% paid; 80% of search terms are brand keywords (backpedal, backpedal ltd, and so on), and the main non-brand keyword is best bike insurance 2026; social is YouTube and Reddit. Early acquisition clearly relied on press coverage (InsideEVs 2023-05, TechCrunch 2023-08, Cycling Weekly, Road.cc) and partnerships with e-bike brands, tracker makers, and insurers (Wisper, Estarli, and others); the website uses real recovery videos for credibility. Existing users are retained through the monthly subscription and the hands-on recovery service when a bike is stolen.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 9% |
| Other | 91% |
Direct + brand search 75%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United Kingdom | 44.61% |
| United States | 33.09% |
| India | 11.55% |
| Netherlands | 10.75% |
Language
English
Social sources
YouTube, Reddit
Keywords
21 keywords · brand ~75% · organic 94.73% / paid 5.27%
| Similarweb top 5 keywords |
|---|
| best bike insurance 2026 |
| backpedal |
| backpedal fleet |
| backpedal ltd |
| back pedal |
Non-brand queries: best bike insurance 2026
Referrer categories
| Category | Share of referrals |
|---|---|
| Computers Electronics and Technology - Other | 27.35% |
Site metrics (Similarweb, last month)
- Visits MoM
- +18.95%
- Country rank
- United Kingdom #211515
- Bounce rate
- 41.2%
- Pages / visit
- 2.15
- Visit duration
- 00:01:20
- Top 3 channels
- Direct › Organic Search › Referrals (top channel 37.57%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Not found”
Similar sitessame category, also growing via SEO
FAQ
How much revenue does Backpedal make per month?
About $55,907 last month (real payments synced by TrustMRR), #30 of 563 TrustMRR sites; the month before was $55,673.
Where do Backpedal's new users come from?
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Similarweb last month's channels: Direct 37.6%, Organic Search about 47%, Referrals about 9%, with search traffic 94.7% organic and 5.3% paid; 80% of search terms are brand keywords (backpedal, backpedal ltd, and so on), and the main non-brand keyword is best bike insurance 2026; social is YouTube and Reddit. Early acquisition clearly relied on press coverage (InsideEVs 2023-05, TechCrunch 2023-08, Cycling Weekly, Road.cc) and partnerships with e-bike brands, tracker makers, and insurers (Wisper, Estarli, and others); the website uses real recovery videos for credibility. Existing users are retained through the monthly subscription and the hands-on recovery service when a bike is stolen.
How much does Backpedal cost?
Bring your own tracker £0 (subscription still required); self-install tracker kit £89 one-time; anti-theft recovery subscription £5.99/month; optional backup insurance from +£1.49/month; TrustMRR lists annual protection from £153 (about £12.75/month)
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The numbers: revenue comes from TrustMRR: real payments synced automatically from the founder's Stripe or other payment account, summed by calendar month, renewals included, in USD. Site visits come from the Similarweb public page; where it shows none, they are estimated from global rank or the TrustMRR payment count, as noted on the page.
Data through last month. Page updated 2026-10-31.