quietmoneyBsaonline
BS&A Online municipal portal: residents look up property records by municipality, pay property taxes and utility bills, and apply for permits.
This is not a "One-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: pay.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- BS&A Online municipal portal: residents look up property records by municipality, pay property taxes and utility bills, and apply for permits.
- Users
- Residents of municipalities in Michigan and elsewhere in the US that use BS&A systems, and people looking up property records
- Positioning
- A unified online lookup and payment portal that a municipal software vendor provides to local governments
- Pricing
- Not found (no pricing information on the homepage)
- Price source
- bsaonline.com
2. Channelswhere new users come from and what the traffic looks like
New-user source: SEO (Non-brand search). Direct 56.8%, search 32.4%, referral 6.5%; brand keywords 82.7% (bsaonline, bs&a), non-brand about 6.5% (e.g. watervliet township property taxes online). Referrals come from municipal sites saginaw-mi.com 5%, bloomfieldtwpmi.gov 4.75% and marquettemi.gov 4.52%, where residents click through from the city government website to pay.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 6% |
| Other | 94% |
Direct + brand search 83%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 99.88% |
| India | 0.06% |
| Mexico | 0.03% |
| Russia | 0.02% |
| Indonesia | <0.01% |
Language
English
Social sources
TikTok, YouTube, Facebook
Keywords
426 keywords · brand ~83% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| bsaonline |
| bs&a |
| watervliet township property taxes online |
| bsa online |
| bs&a online |
Non-brand queries: bs&a
Referring sites
57 referring sites
| Site | Share of referrals |
|---|---|
| saginaw-mi.com | 5% |
| bloomfieldtwpmi.gov | 4.75% |
| marquettemi.gov | 4.52% |
Referrer categories
| Category | Share of referrals |
|---|---|
| Government | 52.37% |
| Banking Credit and Lending | 8.13% |
| Restaurants and Delivery | 8.07% |
| Search Engines | 4.15% |
| Real Estate | 1.27% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 1.3M (3 months)
- Visits MoM
- -2.08%
- Country rank
- United States #6028
- Category rank
- Law and Government/Government #142
- Bounce rate
- 27.68%
- Pages / visit
- 5.75
- Visit duration
- 00:06:22
- Industry
- Government
- Top 3 channels
- Direct › Organic Search › Referrals (top channel 56.78%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Institutional distribution”
Similar sitessame category, also growing via SEO
FAQ
How many checkout visits does Bsaonline get per month?
About 8,999 last month (Similarweb estimate), #335 of 606; the month before was 16,203. Opening checkout is not paying, so this is not revenue.
Where do Bsaonline's new users come from?
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Direct 56.8%, search 32.4%, referral 6.5%; brand keywords 82.7% (bsaonline, bs&a), non-brand about 6.5% (e.g. watervliet township property taxes online). Referrals come from municipal sites saginaw-mi.com 5%, bloomfieldtwpmi.gov 4.75% and marquettemi.gov 4.52%, where residents click through from the city government website to pay.
How much does Bsaonline cost?
Not found (no pricing information on the homepage)
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.