Official website of the University of Surrey Students' Union: events, clubs and societies, advice and news, with tickets sold for some events.
This is the offOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: checkout.stripe.com
“'Bring your friends, housemates or even come along by yourself' (event copy, not a product mechanic)”Quote from the site
New-user source: Other (Direct / referral / email / paid). Direct 50.9%, search 36.8% (brand keywords 87.7%: surrey union, surrey su, university of surrey freshers week 2026), referral 7.4%. New students flood in during the start-of-year intake, and current students come back directly to check events.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| Other | 100% |
Direct + brand search 88%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| United Kingdom | 93.27% |
| United States | 3.21% |
| India | 1.25% |
| Saudi Arabia | 0.96% |
| Canada | 0.68% |
English
YouTube, LinkedIn
185 keywords · brand ~88% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| surrey union |
| rubix surrey |
| surrey su |
| university of surrey freshers week 2026 |
| surrey taekwondo wtf contact |
| Category | Share of referrals |
|---|---|
| Science and Education - Other | 69.57% |
| Universities and Colleges | 14.94% |
| Programming and Developer Software | 1.3% |
About 8,596 last month (Similarweb estimate), #341 of 606; the month before was 207. Opening checkout is not paying, so this is not revenue.
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Direct 50.9%, search 36.8% (brand keywords 87.7%: surrey union, surrey su, university of surrey freshers week 2026), referral 7.4%. New students flood in during the start-of-year intake, and current students come back directly to check events.
Most events are free; some workshops are paid, e.g. pumpkin painting at £2.50
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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