quietmoneyYourtmsu
Official site of the Toronto Metropolitan University students' union, with information on clubs, events, health and dental insurance, the food bank, legal services and other student services, plus the election voting entry point.
This is not a sOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: buy.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- Official site of the Toronto Metropolitan University students' union, with information on clubs, events, health and dental insurance, the food bank, legal services and other student services, plus the election voting entry point.
- Users
- The 40,000+ full-time undergraduate, medical and law students at Toronto Metropolitan University (TMU)
- Positioning
- The university's official students' union, with exclusive coverage of student services on campus
- Pricing
- No public fees (the union fee is collected with tuition; no price on the site)
- Team
- small team
- Price source
- yourtmsu.ca
“"Get Involved!"; "run by elected Executives and Board Directors"”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: SEO (Non-brand search). 4,824 visits last month, Canada 86.08%. Search is 59.5%, non-brand search about 48%, on terms like tmu clubs, greenshield toronto metropolitan university, student clubs, as students search for clubs and insurance; direct 30.4%; social sources Instagram, Reddit.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 48% |
| Other | 52% |
Direct + brand search 42%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| Canada | 86.08% |
| United States | 13.92% |
Language
English
Social sources
Instagram, Reddit, YouTube
Keywords
215 keywords · brand ~42% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| tmu clubs |
| tmsu |
| greenshield toronto metropolitan university |
| tmu w |
| student clubs |
Non-brand queries: tmu clubs, greenshield toronto metropolitan university, tmu w, student clubs
Referrer categories
| Category | Share of referrals |
|---|---|
| Philanthropy | 93.22% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 32.2K (3 months)
- Visits MoM
- +27.15%
- Country rank
- Canada #30311
- Category rank
- Science and Education/Universities and Colleges #551
- Bounce rate
- 41.87%
- Pages / visit
- 3.04
- Visit duration
- 00:00:47
- Industry
- Universities and Colleges
- Top 3 channels
- Organic Search › Direct › Referrals (top channel 59.47%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Institutional distribution”
Similar sitessame category, also growing via SEO
FAQ
How many checkout visits does Yourtmsu get per month?
About 4,824 last month (Similarweb estimate), #538 of 606; the month before was 0. Opening checkout is not paying, so this is not revenue.
Where do Yourtmsu's new users come from?
New-user source: SEO (Non-brand search). New users mostly come from need-based searches 4,824 visits last month, Canada 86.08%. Search is 59.5%, non-brand search about 48%, on terms like tmu clubs, greenshield toronto metropolitan university, student clubs, as students search for clubs and insurance; direct 30.4%; social sources Instagram, Reddit.
How much does Yourtmsu cost?
No public fees (the union fee is collected with tuition; no price on the site)
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.