quietmoneyMcmaster.tickit
The McMaster Students Union's event ticketing page on Tickit, where students buy, transfer and recover e-tickets.
This is not a sOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: pay.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- The McMaster Students Union's event ticketing page on Tickit, where students buy, transfer and recover e-tickets.
- Users
- Students at McMaster University, Canada
- Positioning
- Official student-union ticketing channel, sole seller of tickets for campus events
- Pricing
- Per-ticket pricing by event (CAD); no tickets currently on sale, ticket prices not found Billing: one-time
- Team
- small team
- Price source
- mcmaster.tickit.ca
“"Prices in CAD"; "There are no tickets for sale at the moment"; ticket transfer/resend links”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: SEO (Non-brand search). Newly appeared last month with 4,178 visits, 97.35% from Canada. Search is 56.7%, almost entirely non-brand event keywords (mac hoco, mcmaster hoco, swae lee tickets mcmaster) as students look for Homecoming show tickets; direct 32.5%, email 6.5% (purchase confirmation emails).
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 57% |
| Other | 43% |
Direct + brand search 32%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| Canada | 97.35% |
| United States | 2.65% |
Language
English
Keywords
40 keywords · brand ~32% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| mac hoco |
| mcmaster hoco |
| mcmaster swae lee |
| swae lee mcmaster hoco |
| swae lee tickets mcmaster |
Non-brand queries: mac hoco, mcmaster hoco, mcmaster swae lee, swae lee mcmaster hoco, swae lee tickets mcmaster
Referrer categories
| Category | Share of referrals |
|---|---|
| Restaurants and Delivery | 6.14% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 47.9K (3 months)
- Visits MoM
- +103.6%
- Bounce rate
- 46.91%
- Pages / visit
- 3.15
- Visit duration
- 00:02:51
- Industry
- Universities and Colleges
- Top 3 channels
- Organic Search › Direct › Mail (top channel 56.67%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Institutional distribution”
Similar sitessame category, also growing via SEO
FAQ
How many checkout visits does Mcmaster.tickit get per month?
About 4,178 last month (Similarweb estimate), #559 of 606; the month before was 77. Opening checkout is not paying, so this is not revenue.
Where do Mcmaster.tickit's new users come from?
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Newly appeared last month with 4,178 visits, 97.35% from Canada. Search is 56.7%, almost entirely non-brand event keywords (mac hoco, mcmaster hoco, swae lee tickets mcmaster) as students look for Homecoming show tickets; direct 32.5%, email 6.5% (purchase confirmation emails).
How much does Mcmaster.tickit cost?
Per-ticket pricing by event (CAD); no tickets currently on sale, ticket prices not found
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.