quietmoneyTinytax.co
Online tax-filing tool for UK micro companies: files iXBRL annual accounts with Companies House and CT600 corporation tax returns with HMRC, plus VAT, annual confirmation statements and more.
The UK tax authOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: checkout.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- Online tax-filing tool for UK micro companies: files iXBRL annual accounts with Companies House and CT600 corporation tax returns with HMRC, plus VAT, annual confirmation statements and more.
- Users
- UK micro limited-company owners who do their own filings, dormant-company holders, and accountants managing multiple companies
- Positioning
- Cheaper and simpler than accounting software, dormant companies from £20/year, tiered by number of companies
- Pricing
- Dormant £20/year; Solo £59/year; Portfolio from £99/year (12 companies £189, 50 companies £319 … 1,000 companies £999); MTD VAT £29–£263/year; confirmation statement £74/year Billing: subscription Free tier: no Source: Existing
- Prices on site
- £20/yr Dormant / £59/yr Solo / £99/yr Portfolio / £189/yr Portfolio 12 / £319/yr
“"Affordable annual plans from £20/year + VAT for dormant"; "80k Filings"; "Multi-User Access" (internal team feature)”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: SEO (Non-brand search). Search 43.9%, direct 42.1%, brand keywords 59.6%; non-brand includes "best accounting software", "file confirmation statement" and "submit confirmation statement" (new users from SEO about 26.3%); paid search 8.4%. Social is Reddit only. Returning users come back directly every filing season.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 26% |
| Other | 74% |
Direct + brand search 60%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United Kingdom | 87.89% |
| United States | 1.53% |
| Netherlands | 1.1% |
| Vietnam | 1% |
| Thailand | 0.87% |
Language
English
Social sources
Keywords
819 keywords · brand ~60% · organic 92.34% / paid 7.66%
| Similarweb top 5 keywords |
|---|
| best accounting software |
| tinytax |
| tiny tax |
| file confirmation statement |
| submit confirmation statement |
Non-brand queries: best accounting software, file confirmation statement, submit confirmation statement
Referrer categories
| Category | Share of referrals |
|---|---|
| Government | 74.02% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 100.9K (3 months)
- Visits MoM
- +2.15%
- Country rank
- United Kingdom #13974
- Category rank
- Law and Government/Government #323
- Bounce rate
- 38.27%
- Pages / visit
- 4.70
- Visit duration
- 00:05:51
- Industry
- Government
- Top 3 channels
- Organic Search › Direct › Paid Search (top channel 43.86%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “External event tailwind”
Similar sitessame category, also growing via SEO
FAQ
How many checkout visits does Tinytax.co get per month?
About 12,894 last month (Similarweb estimate), #288 of 606; the month before was 13,515. Opening checkout is not paying, so this is not revenue.
Where do Tinytax.co's new users come from?
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Search 43.9%, direct 42.1%, brand keywords 59.6%; non-brand includes "best accounting software", "file confirmation statement" and "submit confirmation statement" (new users from SEO about 26.3%); paid search 8.4%. Social is Reddit only. Returning users come back directly every filing season.
How much does Tinytax.co cost?
Dormant £20/year; Solo £59/year; Portfolio from £99/year (12 companies £189, 50 companies £319 … 1,000 companies £999); MTD VAT £29–£263/year; confirmation statement £74/year
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.