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Buymeacoffee

Creator payments platform: fans can tip one-time or pay a monthly membership, and creators can also sell digital products and publish posts.

buymeacoffee.com ↗Creator toolsUnited States 25.71%, India 6.53%, United Kingdom 5.76%#97 of 606
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Checkout visits, last month
26,942
#97 of 606
vs prior month
▼ 31%
38,779 → 26,942, gain −11,837
Website visits, last month
5,200,000
Similarweb, last month; about 0.5 of every 100 visits reach checkout
Similarweb global rank
11,990
#230 in Computers Electronics and Technology - Other
Take-off year
2018
How it startedLaunch platformFirst users came from a Product Hunt or Hacker News style launch
New-user source nowNew users mostly come from YouTube, X, Reddit, TikTok and the like
Growth engineBranded outputWhat the product makes carries the brand and advertises it
Spreads purely by itselfYes
Three founders One-line growth story, compiled by us from public sources; speculation is marked separately below.

Checkout visits over time

82K4–6 months ago avg
28K3 months ago
39K2 months ago
27KLast month
Checkout4–6 months ago avg3 months ago2 months agoLast month
pay.stripe.com80,78226,13937,30226,194
invoice.stripe.com1,255530264748
gumroad.com171,2461,2130

1. Productwhat it sells, to whom, and how it charges

Product
Creator payments platform: fans can tip one-time or pay a monthly membership, and creators can also sell digital products and publish posts.
Users
Individual creators with an audience: YouTubers, podcasters, artists, indie developers, writers
Positioning
A simpler tipping page than Patreon: set up a free page in a minute, spreads through creators' public pages
Pricing
Free for creators to open a page; fan tips default to $3 each; membership tiers set by the creator (example $5/$15/$25 per month); platform fee percentage not in existing data Billing: donation Free tier: yes Source: existing
Prices on site
$3 one-time default tip; $5/mo, $15/mo, $25/mo example membership tiers (creato
Acquisition entry points on site
app store
Sharing mechanics
public profiles / leaderboards Creator pages show public 'Recent Supporters' feed; 'It's free and takes less than a minute!'; 'Loved by 2,000,000+ creators'
Rough new MRR
$16,165 – $32,330 Checkout visits last month × 20–30% conversion × listed price. New revenue only; renewals skip checkout, so real MRR is usually higher.
“Creator pages show public 'Recent Supporters' feed; 'It's free and takes less than a minute!'; 'Loved by 2,000,000+ creators'”Quote from the site

2. Channelswhere new users come from and what the traffic looks like

New-user source: Social media (Organic social). Direct 65.1%, social 23.4% (YouTube, X, Instagram), search 8.6% (brand keywords 73.8%). Creators put their page link in social bios and on their websites and fans click through; referrals include eelslap.com 3.29%, bsky.app 3.26%, link.me 2.55%.

Last month's traffic sources

Search 9%Social 23%Referrals/email/paid 3%Direct 65%

Semrush source breakdown (desktop)

Five-class attribution

Attributable new users, last monthShare
23%
Other77%

Direct + brand search 74%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

CountryShare of visits
United States25.71%
India6.53%
United Kingdom5.76%
Germany3.88%
France3.72%

Countries (Semrush): Bangladesh 21.6%, United States 18.4%, United Kingdom 6.5%, India 5.5%, Germany 2.6%

Language

English

Social sources

YouTube, X (Twitter), Instagram

AI assistants

SourceShare
ChatGPT0.16
Gemini0.06
beacons.ai0.04

AI referrals (Semrush): ChatGPT 12,499 (0.16%), Gemini 4,728 (0.06%), beacons.ai 2,824 (0.04%)

Keywords

7K keywords · brand ~74% · organic 99.97% / paid 0.03%

Similarweb top 5 keywords
buy me a coffee
buymeacoffee
buyme a coffee
buyme coffee
buy me coffee

Referring sites

650 referring sites

SiteShare of referrals
eelslap.com3.29%
bsky.app3.26%
link.me2.55%

Referrer categories

CategoryShare of referrals
Programming and Developer Software19.89%
Visual Arts and Design12%
Video Games Consoles and Accessories10.83%
News & Media Publishers6.74%
Computers Electronics and Technology - Other5.65%

Site metrics (Similarweb, last month)

Visits, last 3 months
5.2M (3 months)
Visits MoM
-7.46%
Country rank
United States #8137
Category rank
Computers Electronics and Technology - Other #230
Bounce rate
63.06%
Pages / visit
2.50
Visit duration
00:01:16
Industry
Computers Electronics and Technology
Top 3 channels
Direct › Organic Social › Referrals (top channel 49.43%)
Semrush monthly visits
3 months ago 6,921,739 · 2 months ago 7,411,616 · Last month 8,095,499 Semrush scale, ~3–4× Similarweb
Semrush organic / paid search visits
188,239 / 39
Semrush source breakdown (desktop)
Direct 50.1%, youtube.com 16.7%, google.com · Google organic 6.7%, github.com 2.2%, l.facebook.com 1.3%

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

Other sites that started via “Launch platform”

Similar sitessame category, also growing via Social media

FAQ

How many checkout visits does Buymeacoffee get per month?

About 26,942 last month (Similarweb estimate), #97 of 606; the month before was 38,779. Opening checkout is not paying, so this is not revenue.

Where do Buymeacoffee's new users come from?

New-user source: Social media (Organic social). New users mostly come from YouTube, X, Reddit, TikTok and the like Direct 65.1%, social 23.4% (YouTube, X, Instagram), search 8.6% (brand keywords 73.8%). Creators put their page link in social bios and on their websites and fans click through; referrals include eelslap.com 3.29%, bsky.app 3.26%, link.me 2.55%.

How much does Buymeacoffee cost?

Free for creators to open a page; fan tips default to $3 each; membership tiers set by the creator (example $5/$15/$25 per month); platform fee percentage not in existing data

Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.