quietmoney

Inlead

A Brazilian drag-and-drop quiz and sales funnel builder SaaS that lets users build interactive questionnaire-style landing pages without code to collect leads and convert.

inlead.digital ↗Marketing & e-commerceBrazil 87.03%, United States 7.08%, Argentina 3.05%#42 of 606
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Checkout visits, last month
47,580
#42 of 606
vs prior month
▼ 20%
59,247 → 47,580, gain −11,667
Website visits, last month
1,200,000
Similarweb, last month; about 4.0 of every 100 visits reach checkout
Similarweb global rank
62,067
#29 in Computers Electronics and Technology/Search Engines
Take-off year
2024
Team: small team
How it startedPiggyback on a platformRides on a big platform, open-source tool or ecosystem for traffic
New-user source nowNew users mostly come from YouTube, X, Reddit, TikTok and the like
Growth engineBranded outputWhat the product makes carries the brand and advertises it
Spreads purely by itselfMixed
In the second hOne-line growth story, compiled by us from public sources; speculation is marked separately below.

Checkout visits over time

81K4–6 months ago avg
104K3 months ago
59K2 months ago
48KLast month
Checkout4–6 months ago avg3 months ago2 months agoLast month
checkout.stripe.com79,500103,16458,35847,278
buy.stripe.com1,695543889302

1. Productwhat it sells, to whom, and how it charges

Product
A Brazilian drag-and-drop quiz and sales funnel builder SaaS that lets users build interactive questionnaire-style landing pages without code to collect leads and convert.
Users
Brazilian digital marketers running paid traffic, info-product sellers and affiliate marketers
Positioning
Calls itself Brazil's first interactive quiz funnel tool, a quiz-funnel specialist for the Portuguese-speaking market
Pricing
BASIC R$97/month; PRO R$197/month; ELITE R$297/month Billing: subscription Free tier: no Source: Existing
Prices on site
R$97/mo BASIC / R$197/mo PRO / R$297/mo ELITE
Team
small team
“Assinar esse plano; inlead BASIC R$97/mês”Quote from the site

2. Channelswhere new users come from and what the traffic looks like

New-user source: Social media (Organic social). The top three channels are display ads, direct and paid social; social is about 25.2% (Facebook, Instagram, YouTube), and brand keywords are 74.8%. Referrers are mostly Brazilian marketing-scene sites: swipeoffers.com.br 10.5%, linktw.in 8.5%, kirvano.com 5.63%. Visits fell from 103,707 three months ago to 47,580 last month; returning users log in directly.

Last month's traffic sources

Search 5%Social 25%Direct 69%

Semrush source breakdown (desktop)

Five-class attribution

Attributable new users, last monthShare
25%
Other75%

Direct + brand search 75%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

CountryShare of visits
Brazil87.03%
United States7.08%
Argentina3.05%
Mexico0.82%
Peru0.7%

Countries (Semrush): Brazil 90.8%, United States 2.8%, Argentina 1.4%, Colombia 0.7%, Bolivia 0.6%

Language

Portuguese (Brazil)

Social sources

Facebook, Instagram, YouTube, SoundCloud

AI assistants

SourceShare
ChatGPT0.07
gethookd.ai0.03
payconductor.ai0.01

AI referrals (Semrush): ChatGPT 717 (0.07%), gethookd.ai 286 (0.03%), payconductor.ai 49 (0.01%)

Keywords

193 keywords · brand ~75% · organic 100% / paid 0%

Similarweb top 5 keywords
inlead
inlead digital
inlead quiz
inlead login
inlead planos

Referring sites

35 referring sites

SiteShare of referrals
swipeoffers.com.br10.5%
linktw.in8.5%
kirvano.com5.63%

Referrer categories

CategoryShare of referrals
Graphics Multimedia and Web Design24.1%
Social Media Networks13.88%
Sports Betting8.62%
Computers Electronics and Technology - Other5.74%
Digital Marketing5.44%

Site metrics (Similarweb, last month)

Visits, last 3 months
1.2M (3 months)
Visits MoM
+0.72%
Country rank
Brazil #5704
Category rank
Computers Electronics and Technology/Search Engines #29
Bounce rate
83.85%
Pages / visit
1.34
Visit duration
00:00:19
Industry
Search Engines
Top 3 channels
Display › Direct › Paid Social (top channel 37.22%)
Semrush monthly visits
3 months ago 1,353,003 · 2 months ago 1,227,398 · Last month 996,597 Semrush scale, ~3–4× Similarweb
Semrush organic / paid search visits
17,184 / 0
Semrush source breakdown (desktop)
Direct 61.8%, facebook.com 12.1%, l.facebook.com 7.6%, google.com · Google organic 4.8%, l.instagram.com 2.7%

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

Other sites that started via “Piggyback on a platform”

Similar sitessame category, also growing via Social media

FAQ

How many checkout visits does Inlead get per month?

About 47,580 last month (Similarweb estimate), #42 of 606; the month before was 59,247. Opening checkout is not paying, so this is not revenue.

Where do Inlead's new users come from?

New-user source: Social media (Organic social). New users mostly come from YouTube, X, Reddit, TikTok and the like The top three channels are display ads, direct and paid social; social is about 25.2% (Facebook, Instagram, YouTube), and brand keywords are 74.8%. Referrers are mostly Brazilian marketing-scene sites: swipeoffers.com.br 10.5%, linktw.in 8.5%, kirvano.com 5.63%. Visits fell from 103,707 three months ago to 47,580 last month; returning users log in directly.

How much does Inlead cost?

BASIC R$97/month; PRO R$197/month; ELITE R$297/month

Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.