A Brazilian drag-and-drop quiz and sales funnel builder SaaS that lets users build interactive questionnaire-style landing pages without code to collect leads and convert.
In the second hOne-line growth story, compiled by us from public sources; speculation is marked separately below.
| Checkout | 4–6 months ago avg | 3 months ago | 2 months ago | Last month |
|---|---|---|---|---|
| checkout.stripe.com | 79,500 | 103,164 | 58,358 | 47,278 |
| buy.stripe.com | 1,695 | 543 | 889 | 302 |
“Assinar esse plano; inlead BASIC R$97/mês”Quote from the site
New-user source: Social media (Organic social). The top three channels are display ads, direct and paid social; social is about 25.2% (Facebook, Instagram, YouTube), and brand keywords are 74.8%. Referrers are mostly Brazilian marketing-scene sites: swipeoffers.com.br 10.5%, linktw.in 8.5%, kirvano.com 5.63%. Visits fell from 103,707 three months ago to 47,580 last month; returning users log in directly.
Semrush source breakdown (desktop)
| Attributable new users, last month | Share |
|---|---|
| 25% | |
| Other | 75% |
Direct + brand search 75%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| Brazil | 87.03% |
| United States | 7.08% |
| Argentina | 3.05% |
| Mexico | 0.82% |
| Peru | 0.7% |
Countries (Semrush): Brazil 90.8%, United States 2.8%, Argentina 1.4%, Colombia 0.7%, Bolivia 0.6%
Portuguese (Brazil)
Facebook, Instagram, YouTube, SoundCloud
| Source | Share |
|---|---|
| ChatGPT | 0.07 |
| gethookd.ai | 0.03 |
| payconductor.ai | 0.01 |
AI referrals (Semrush): ChatGPT 717 (0.07%), gethookd.ai 286 (0.03%), payconductor.ai 49 (0.01%)
193 keywords · brand ~75% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| inlead |
| inlead digital |
| inlead quiz |
| inlead login |
| inlead planos |
35 referring sites
| Site | Share of referrals |
|---|---|
| swipeoffers.com.br | 10.5% |
| linktw.in | 8.5% |
| kirvano.com | 5.63% |
| Category | Share of referrals |
|---|---|
| Graphics Multimedia and Web Design | 24.1% |
| Social Media Networks | 13.88% |
| Sports Betting | 8.62% |
| Computers Electronics and Technology - Other | 5.74% |
| Digital Marketing | 5.44% |
About 47,580 last month (Similarweb estimate), #42 of 606; the month before was 59,247. Opening checkout is not paying, so this is not revenue.
New-user source: Social media (Organic social). New users mostly come from YouTube, X, Reddit, TikTok and the like The top three channels are display ads, direct and paid social; social is about 25.2% (Facebook, Instagram, YouTube), and brand keywords are 74.8%. Referrers are mostly Brazilian marketing-scene sites: swipeoffers.com.br 10.5%, linktw.in 8.5%, kirvano.com 5.63%. Visits fell from 103,707 three months ago to 47,580 last month; returning users log in directly.
BASIC R$97/month; PRO R$197/month; ELITE R$297/month
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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