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Openfront

Open-source multiplayer.io strategy game: players expand their nation on a map and wipe out opponents; create rooms, join clans, climb leaderboards and enter tournaments.

openfront.io ↗GamesUnited States 23.52%, France 12.33%, Germany 5.8%#471 of 606
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Checkout visits, last month
8,596
#471 of 606
vs prior month
▼ 76%
35,419 → 8,596, gain −26,823
Website visits, last month
9,630,000
Similarweb, last month; about 8.9 of every 10,000 visits reach checkout
Similarweb global rank
4,166
#40 in Games/Games - Other (US)
Take-off year
2025
How it startedNot foundNo credible evidence of how it started
New-user source nowViralThe site has invite or share mechanics, and direct plus brand search is the largest source
Growth engineInvite to useYou have to bring others in to use it
Spreads purely by itselfMixed
Indie developerOne-line growth story, compiled by us from public sources; speculation is marked separately below.

Checkout visits over time

61K4–6 months ago avg
21K3 months ago
35K2 months ago
9KLast month

Checkout: checkout.stripe.com

1. Productwhat it sells, to whom, and how it charges

Product
Open-source multiplayer.io strategy game: players expand their nation on a map and wipe out opponents; create rooms, join clans, climb leaderboards and enter tournaments.
Users
Players who like instant-play browser strategy games, mainly in the US and Europe
Positioning
Open-source, free, play in the browser; spreads through the Discord community and room invites
Pricing
Not found
Sharing mechanics
built-in sharing (strong)

2. Channelswhere new users come from and what the traffic looks like

New-user source: Viral (Built-in sharing). Direct 85.4%, brand keywords 98.9%, classified as product spread (strong): players recruit through Discord DMs and room links. Referrals from nortonbrowser.com 8.87%, openfront.wiki 5.64% (community wiki), nortonsafesearch.com 3.25%; social from YouTube, Discord, Reddit. Returning players come back directly to start games. last month visits 8,596, -75% month over month.

Last month's traffic sources

Search 13%Social 1%Direct 85%

Semrush source breakdown (desktop)

Five-class attribution

Attributable new users, last monthShare
1%
Viral99%

Direct + brand search 99%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

CountryShare of visits
United States23.52%
France12.33%
Germany5.8%
United Kingdom5.15%
Canada3.55%

Countries (Semrush): United States 20.9%, France 10.1%, Germany 5.9%, Italy 4.8%, Bangladesh 4.0%

Language

English (homepage blocked, judged from existing data)

Social sources

YouTube, Discord, Reddit; Messaging: Discord

AI assistants

SourceShare
ChatGPT0.08
spicychat.ai0.06
Gemini0.04

AI referrals (Semrush): ChatGPT 6,554 (0.08%), spicychat.ai 5,375 (0.06%), Gemini 3,787 (0.04%), Claude 717 (0.01%), grok.com 361 (0.00%)

Keywords

524 keywords · brand ~99% · organic 100% / paid 0%

Similarweb top 5 keywords
openfront
open front
openfront io
오픈프론트
オープンフロント

Non-brand queries: 오픈프론트, オープンフロント

Referring sites

28 referring sites

SiteShare of referrals
nortonbrowser.com8.87%
openfront.wiki5.64%
nortonsafesearch.com3.25%

Referrer categories

CategoryShare of referrals
Video Games Consoles and Accessories25.98%
Social Media Networks14.77%
Programming and Developer Software10.14%
Telecommunications8.87%
Banking Credit and Lending3.25%

Site metrics (Similarweb, last month)

Visits, last 3 months
9.6M (3 months)
Visits MoM
+4.31%
Country rank
United States #3801
Category rank
Games/Games - Other (US) #40
Bounce rate
15.76%
Pages / visit
10.42
Visit duration
00:18:25
Industry
Games
Top 3 channels
Direct › Organic Search › Organic Social (top channel 74.23%)
Semrush monthly visits
3 months ago 5,976,802 · 2 months ago 6,526,236 · Last month 8,491,986 Semrush scale, ~3–4× Similarweb
Semrush organic / paid search visits
273,397 / 0
Semrush source breakdown (desktop)
Direct 82.1%, google.com · Google organic 12.0%, youtube.com 1.1%, bing.com 0.6%, brave.com 0.3%

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

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FAQ

How many checkout visits does Openfront get per month?

About 8,596 last month (Similarweb estimate), #471 of 606; the month before was 35,419. Opening checkout is not paying, so this is not revenue.

Where do Openfront's new users come from?

New-user source: Viral (Built-in sharing). The site has invite or share mechanics, and direct plus brand search is the largest source Direct 85.4%, brand keywords 98.9%, classified as product spread (strong): players recruit through Discord DMs and room links. Referrals from nortonbrowser.com 8.87%, openfront.wiki 5.64% (community wiki), nortonsafesearch.com 3.25%; social from YouTube, Discord, Reddit. Returning players come back directly to start games. last month visits 8,596, -75% month over month.

How much does Openfront cost?

Not found

Dossier confidence: low. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.