quietmoneyConsumerapp
A collection of product-design tactic cards for consumer apps: 175+ cards on onboarding, activation, retention and more, sold as a one-time paid download.
Bartek Marzec, One-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: buy.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- A collection of product-design tactic cards for consumer apps: 175+ cards on onboarding, activation, retention and more, sold as a one-time paid download.
- Users
- Founders, product managers and designers building consumer apps
- Positioning
- Turns product-psychology tactics into cards you can apply directly; buy once, get lifetime updates
- Pricing
- One-time $97 (list price $179), no subscription; free chapters require leaving an email Billing: one-time Free tier: no Source: existing
- Prices on site
- $97 one-time
- Team
- solo
“"Pay once, $97, download it straight away. No subscription. Updates are free forever."; free chapter for email”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Other (Direct / referral / email / paid). 4,522 visits last month, 100% US. Search 51.7%, direct 31.1%, referrals 10.3%; search queries are mostly brand and book-title terms (the product design playbook by consumer app, bartek marzec), so new users are people who saw the author's content and then searched; social source is Facebook.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 10% |
| Other | 90% |
Direct + brand search 72%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 100% |
Language
English
Social sources
Keywords
5 keywords · brand ~72% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| the product design playbook by consumer app |
| the product design playbook by consumer app studio download |
| consumer product studio cards |
| consumer app playbook |
| bartek marzec |
Non-brand queries: bartek marzec
Site metrics (Similarweb, last month)
- Visits MoM
- -84.42%
- Bounce rate
- 65.49%
- Pages / visit
- 1.32
- Visit duration
- 00:00:01
- Industry
- Unknown
- Top 3 channels
- Direct › Organic Search › Referrals (top channel 31.07%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Not found”
Similar sitessame category, also growing via Other
FAQ
How many checkout visits does Consumerapp get per month?
About 4,522 last month (Similarweb estimate), #546 of 606; the month before was 4,408. Opening checkout is not paying, so this is not revenue.
Where do Consumerapp's new users come from?
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source 4,522 visits last month, 100% US. Search 51.7%, direct 31.1%, referrals 10.3%; search queries are mostly brand and book-title terms (the product design playbook by consumer app, bartek marzec), so new users are people who saw the author's content and then searched; social source is Facebook.
How much does Consumerapp cost?
One-time $97 (list price $179), no subscription; free chapters require leaving an email
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.