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In January 2018One-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: gumroad.com
“"Its full source code is available at GitHub." MIT license; "It is and will always be free."; App Store link; Product Hunt featured badge”Quote from the site
New-user source: Other (Direct / referral / email / paid). 4,327 visits last month (+134.6% month over month). Search is 68.6%, with brand keywords at 92.1% (maccy, maccy for mac, maccy download); referrals include apple.com 4.81%; social is YouTube, X, Reddit; new users mostly saw it in Mac software recommendations and then searched for the name.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| Other | 100% |
Direct + brand search 92%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| United States | 15.4% |
| India | 11.65% |
| China | 11.48% |
| Germany | 5.56% |
| Vietnam | 3.96% |
English
YouTube, X (Twitter), Reddit
287 keywords · brand ~92% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| maccy |
| maccy for mac |
| maccy mac |
| maccy app |
| maccy download |
7 referring sites
| Site | Share of referrals |
|---|---|
| apple.com | 4.81% |
| sheincorp.cn | 1.22% |
| wangchujiang.com | 0.66% |
| Category | Share of referrals |
|---|---|
| Programming and Developer Software | 28.03% |
| Business and Consumer Services - Other | 7.1% |
| Vegetarian and Vegan | 6.13% |
| Computers Electronics and Technology - Other | 5.46% |
| Fashion and Apparel | 1.22% |
About 4,327 last month (Similarweb estimate), #550 of 606; the month before was 1,737. Opening checkout is not paying, so this is not revenue.
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source 4,327 visits last month (+134.6% month over month). Search is 68.6%, with brand keywords at 92.1% (maccy, maccy for mac, maccy download); referrals include apple.com 4.81%; social is YouTube, X, Reddit; new users mostly saw it in Mac software recommendations and then searched for the name.
Free (open source, MIT license, also on the App Store)
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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