quietmoneyLuma
Event creation and discovery platform: hosts publish event pages and manage registration and payments; attendees browse and sign up for events.
In March 2020, One-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
| Checkout | 4–6 months ago avg | 3 months ago | 2 months ago | Last month |
|---|---|---|---|---|
| buy.stripe.com | 10,952 | 10,906 | 8,282 | 4,221 |
| invoice.stripe.com | 341 | 6,940 | 0 | 249 |
| whop.com | 0 | 1,603 | 0 | 0 |
1. Productwhat it sells, to whom, and how it charges
- Product
- Event creation and discovery platform: hosts publish event pages and manage registration and payments; attendees browse and sign up for events.
- Users
- Hosts and attendees of tech meetups, hackathons, run clubs and launch events
- Positioning
- Good-looking event pages and simple to use; the default event registration tool in the tech scene
- Pricing
- Free plan (5% platform fee on paid events); Luma Plus $59/month (billed annually, no platform fee); weekly newsletter add-ons $50–$800/month Billing: mixed Free tier: yes Source: existing
- Prices on site
- Free (5% platform fee on paid events) / $59/mo Luma Plus billed annually (0% fee
- Acquisition entry points on site
- app store
- Sharing mechanics
- group invites "Create Your First Event"; "Discover Events"; Free plan "Free, forever."
“"Create Your First Event"; "Discover Events"; Free plan "Free, forever."”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Viral (Built-in sharing). 4,470 visits last month (on a checkout-page basis). Direct 81.7%, with attendees mostly arriving via event links shared by hosts; brand keywords 87.9% (luma, luma hackathons, luma bangalore); social 6.9% from LinkedIn, X, Instagram; email 3.7% is event-notification re-engagement.
Last month's traffic sources
Semrush source breakdown (desktop)
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 2% |
| 7% | |
| 88% | |
| Other | 4% |
Direct + brand search 88%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 47.07% |
| India | 6.56% |
| United Kingdom | 6.07% |
| Canada | 4.44% |
| Germany | 3.01% |
Countries (Semrush): United States 23.7%, Bangladesh 17.9%, India 8.4%, United Kingdom 5.4%, Germany 3.6%
Language
English
Social sources
LinkedIn, X (Twitter), Instagram
AI assistants
| Source | Share |
|---|---|
| ChatGPT | 0.18 |
| x.ai | 0.04 |
| hack-nation.ai | 0.04 |
AI referrals (Semrush): ChatGPT 33,318 (0.18%), x.ai 7,191 (0.04%), hack-nation.ai 7,109 (0.04%), Claude 4,605 (0.03%), Gemini 4,015 (0.02%)
Keywords
13.2K keywords · brand ~88% · organic 99.73% / paid 0.27%
| Similarweb top 5 keywords |
|---|
| luma |
| luma events |
| bói tình yêu |
| luma hackathons |
| luma bangalore |
Non-brand queries: bói tình yêu
Referring sites
922 referring sites
| Site | Share of referrals |
|---|---|
| github.com | 1.47% |
| ora-italia.it | 1.39% |
| monterreytechweek.mx | 1.29% |
Referrer categories
| Category | Share of referrals |
|---|---|
| Computers Electronics and Technology - Other | 9.99% |
| News & Media Publishers | 6.59% |
| Programming and Developer Software | 4.42% |
| Business Services | 4.08% |
| Video Games Consoles and Accessories | 3.19% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 27M (3 months)
- Visits MoM
- +26.08%
- Country rank
- United States #1389
- Category rank
- Computers Electronics and Technology - Other #49
- Bounce rate
- 42.96%
- Pages / visit
- 3.42
- Visit duration
- 00:03:51
- Industry
- Computers Electronics and Technology
- Top 3 channels
- Direct › Organic Social › Organic Search (top channel 62.06%)
- Semrush monthly visits
- 3 months ago 14,267,954 · 2 months ago 14,138,589 · Last month 18,981,966 Semrush scale, ~3–4× Similarweb
- Semrush organic / paid search visits
- 245,504 / 14
- Semrush source breakdown (desktop)
- Direct 70.7%, google.com · Google organic 6.6%, linkedin.com 4.2%, mail.google.com 3.2%, t.co 1.8%
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “External event tailwind”
Similar sitessame category, also growing via Viral
FAQ
How many checkout visits does Luma get per month?
About 4,470 last month (Similarweb estimate), #549 of 606; the month before was 8,282. Opening checkout is not paying, so this is not revenue.
Where do Luma's new users come from?
New-user source: Viral (Built-in sharing). The site has invite or share mechanics, and direct plus brand search is the largest source 4,470 visits last month (on a checkout-page basis). Direct 81.7%, with attendees mostly arriving via event links shared by hosts; brand keywords 87.9% (luma, luma hackathons, luma bangalore); social 6.9% from LinkedIn, X, Instagram; email 3.7% is event-notification re-engagement.
How much does Luma cost?
Free plan (5% platform fee on paid events); Luma Plus $59/month (billed annually, no platform fee); weekly newsletter add-ons $50–$800/month
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.