IMI Daily: a news site for the investment migration industry, with market data, a practitioner directory, in-person events and paid membership tools.
Norwegian ChrisOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: buy.stripe.com
“Member directory: 'you stand out as a specialist in your field and location'; 'Become an Official Partner'; 'Promote with IMI'”Quote from the site
New-user source: SEO (Non-brand search). Direct 49.5%, search 37.9%, AI assistants 7.6%; non-brand search about 30%, with terms like andrew tate, how many millionaires in the uk, netherlands tax unrealized gains (news riding trending keywords); GEO 7.6%; social YouTube, Reddit, Facebook.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| SEO | 30% |
| GEO | 8% |
| Other | 62% |
Direct + brand search 57%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| United States | 20.7% |
| Canada | 6.67% |
| Singapore | 6.08% |
| Germany | 5.64% |
| United Kingdom | 5.28% |
English
YouTube, Reddit, Facebook
937 keywords · brand ~57% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| andrew tate |
| imi daily |
| how many millionaires in the uk |
| netherlands tax unrealized gains |
| europe its own bank |
Non-brand queries: andrew tate, how many millionaires in the uk, netherlands tax unrealized gains, europe its own bank
| Category | Share of referrals |
|---|---|
| Marketing and Advertising | 2.46% |
| Government | 0.9% |
About 5,728 last month (Similarweb estimate), #519 of 606; the month before was 0. Opening checkout is not paying, so this is not revenue.
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Direct 49.5%, search 37.9%, AI assistants 7.6%; non-brand search about 30%, with terms like andrew tate, how many millionaires in the uk, netherlands tax unrealized gains (news riding trending keywords); GEO 7.6%; social YouTube, Reddit, Facebook.
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Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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