US telehealth plus peptide pharmacy e-commerce: users get a prescription via a remote consult with a licensed physician, a partner pharmacy compounds peptide drugs (such as tirzepatide) and ships them home cold-chain; it also sells at-home blood test kits.
A Florida telehOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: checkout.stripe.com
“Only a first-purchase discount: 'get $10 off your first prescription month, if a clinician prescribes'; no referral/share mechanics”Quote from the site
New-user source: Other (Direct / referral / email / paid). Direct 72.9%, search 20.3%, referral 4.1%; search queries are all brand keywords (avellum health; brand keywords 93.2%), among them amway avellum peptides, which may indicate offline referrals through a direct-selling network (speculation). 34,384 visits last month versus only 828 two months ago, so it is newly launched; existing users return on a 28-day refill cycle.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| Other | 100% |
Direct + brand search 93%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| United States | 100% |
Mainly English, with Spanish
3 keywords · brand ~93% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| avvelum health |
| amway avellum peptides |
| avellum health |
About 34,384 last month (Similarweb estimate), #66 of 606; the month before was 828. Opening checkout is not paying, so this is not revenue.
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Direct 72.9%, search 20.3%, referral 4.1%; search queries are all brand keywords (avellum health; brand keywords 93.2%), among them amway avellum peptides, which may indicate offline referrals through a direct-selling network (speculation). 34,384 visits last month versus only 828 two months ago, so it is newly launched; existing users return on a 28-day refill cycle.
Blood test kit $229 one-time; tirzepatide $274/month (every 28 days), other drugs $194–$244/month
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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