quietmoneyLightreel
AI UGC marketing research tool: scans tens of thousands of TikTok/Instagram videos daily to help brands find creators, spot trends and generate content strategies, scripts and hooks.
Jibran Khalil, One-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: checkout.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- AI UGC marketing research tool: scans tens of thousands of TikTok/Instagram videos daily to help brands find creators, spot trends and generate content strategies, scripts and hooks.
- Users
- Apps and DTC brands running TikTok/Instagram creator marketing, and marketing agencies
- Positioning
- Claims the largest UGC video library (10K new TikToks per day), using AI to replace humans scrolling videos for research
- Pricing
- 3-day free trial; Pro $199/month Billing: subscription Free tier: no Source: Existing data
- Prices on site
- $199/mo (Pro); 3-day free trial
- Rough new MRR
- $1,368,483 – $2,052,725 Checkout visits last month × 20–30% conversion × listed price. New revenue only; renewals skip checkout, so real MRR is usually higher.
“Only internal team sharing: 'Share links with your team'; no referral/public gallery/embed”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Other (Direct / referral / email / paid). Direct 67.3%, search 24.5%, social 4.9%; search queries are all brand keywords (lightreel ai; brand keywords 91.8%). Referrals come from viralbench.ai 8.91%, creatorstoolbox.com 6.46% and workers.dev 3.67%; social is X, LinkedIn and Facebook. Subscribers log in directly on return visits.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| 5% | |
| Other | 95% |
Direct + brand search 92%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 60.38% |
| Canada | 9.71% |
| United Kingdom | 8.15% |
| Germany | 5.81% |
| India | 4.63% |
Language
English
Social sources
X (Twitter), LinkedIn, Facebook
Keywords
67 keywords · brand ~92% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| lightreel ai |
| lightreel |
| light reel login |
| lightreel.ai |
| light reel ai |
Referring sites
7 referring sites
| Site | Share of referrals |
|---|---|
| viralbench.ai | 8.91% |
| creatorstoolbox.com | 6.46% |
| workers.dev | 3.67% |
Referrer categories
| Category | Share of referrals |
|---|---|
| Computers Electronics and Technology - Other | 56.79% |
| Graphics Multimedia and Web Design | 18.6% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 60.6K (3 months)
- Visits MoM
- +16.83%
- Country rank
- United States #187232
- Category rank
- Graphics Multimedia and Web Design #1399
- Bounce rate
- 40.68%
- Pages / visit
- 3.22
- Visit duration
- 00:02:52
- Industry
- Graphics Multimedia and Web Design
- Top 3 channels
- Direct › Organic Search › Organic Social (top channel 67.29%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Launch platform”
Similar sitessame category, also growing via Other
FAQ
How many checkout visits does Lightreel get per month?
About 34,384 last month (Similarweb estimate), #68 of 606; the month before was 18,434. Opening checkout is not paying, so this is not revenue.
Where do Lightreel's new users come from?
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Direct 67.3%, search 24.5%, social 4.9%; search queries are all brand keywords (lightreel ai; brand keywords 91.8%). Referrals come from viralbench.ai 8.91%, creatorstoolbox.com 6.46% and workers.dev 3.67%; social is X, LinkedIn and Facebook. Subscribers log in directly on return visits.
How much does Lightreel cost?
3-day free trial; Pro $199/month
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.