An AI workspace for creators: save and research viral content, plan topics and schedule posts, plus open a store to sell courses, coaching, digital products and email subscriptions.
Eden was built One-line growth story, compiled by us from public sources; speculation is marked separately below.
| Checkout | 4–6 months ago avg | 3 months ago | 2 months ago | Last month |
|---|---|---|---|---|
| checkout.stripe.com | 7,033 | 16,679 | 53,025 | 8,596 |
| whop.com | 0 | 0 | 0 | 187 |
| pay.stripe.com | 2,347 | 0 | 0 | 0 |
“Quiz result page includes a 'Share' button; result pages show 'Built on Eden'; 'A page at your handle, in one of nine looks.'”Quote from the site
New-user source: Viral (Built-in sharing). Direct 54.6%, social 34% (YouTube, X, Instagram, mainly Dan Koe's own content), search 6.8%; non-brand keywords include instagram transcript generator (a free tool). Users' quiz result pages and store pages carry a 'Built on Eden' badge and share buttons; referrals come from kortex.co 1.58% and AI tool directories.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| SEO | 3% |
| 34% | |
| 59% | |
| Other | 4% |
Direct + brand search 59%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| United States | 38.37% |
| United Kingdom | 9.95% |
| India | 7.93% |
| Germany | 4.45% |
| Australia | 2.96% |
English
YouTube, X (Twitter), Instagram
559 keywords · brand ~59% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| instagram transcript |
| eden |
| eden ai |
| instagram transcript generator |
| eden dan koe |
Non-brand queries: instagram transcript, instagram transcript generator
9 referring sites
| Site | Share of referrals |
|---|---|
| kortex.co | 1.58% |
| aitoolsdirectory.com | 0.54% |
| hypertools.so | 0.42% |
| Category | Share of referrals |
|---|---|
| News & Media Publishers | 50.09% |
| Computers Electronics and Technology - Other | 12.44% |
| Social Media Networks | 4.82% |
| Graphics Multimedia and Web Design | 2.71% |
| Business Services | 0.25% |
About 8,783 last month (Similarweb estimate), #336 of 606; the month before was 53,025. Opening checkout is not paying, so this is not revenue.
New-user source: Viral (Built-in sharing). The site has invite or share mechanics, and direct plus brand search is the largest source Direct 54.6%, social 34% (YouTube, X, Instagram, mainly Dan Koe's own content), search 6.8%; non-brand keywords include instagram transcript generator (a free tool). Users' quiz result pages and store pages carry a 'Built on Eden' badge and share buttons; referrals come from kortex.co 1.58% and AI tool directories.
Personal $9/month; Starter $29/month; 30-day creator sprint with a $5 first month; higher tiers priced separately
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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