quietmoney

Dot

NFC digital business card: tap a phone and it opens a personal or brand profile page.

dot.cards ↗UtilityUnited States 43.66%, Thailand 33.53%, Vietnam 15.95%#408 of 606
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Checkout visits, last month
8,596
#408 of 606
vs prior month
New
0 → 8,596, gain +8,596
Website visits, last month
1,700,000
Similarweb, last month; about 0.5 of every 100 visits reach checkout
Similarweb global rank
28,638
#89 in Business Services
Take-off year
2021
How it startedPaid adsEarly users bought with ads
New-user source nowViralThe site has invite or share mechanics, and direct plus brand search is the largest source
Growth engineBranded outputWhat the product makes carries the brand and advertises it
Spreads purely by itselfMixed
Los Angeles comOne-line growth story, compiled by us from public sources; speculation is marked separately below.

Checkout visits over time

04–6 months ago avg
03 months ago
02 months ago
9KLast month

Checkout: checkout.stripe.com

1. Productwhat it sells, to whom, and how it charges

Product
NFC digital business card: tap a phone and it opens a personal or brand profile page.
Users
Salespeople, solo operators, and professionals who need to exchange contact info; mostly US, Thailand, Vietnam
Positioning
Physical NFC card + online profile page (dot.Profile)
Pricing
Not found
Sharing mechanics
built-in sharing (medium) The Ultimate Digital Business Card Solution
“The Ultimate Digital Business Card Solution”Quote from the site

2. Channelswhere new users come from and what the traffic looks like

New-user source: Viral (Built-in sharing). Search 50.9%, direct 38.2%, social 11% (Instagram, X, Facebook); brand keywords 58.5%, but search terms are mixed with unrelated Thai TV drama terms, so the data may be polluted by a same-named site; referrals thumbtack.com 3.86%, mayhemrage.com 2.57%. Spread comes from every card tap showing the other person a profile page.

Last month's traffic sources

Search 51%Social 11%Direct 38%

Semrush source breakdown (desktop)

Five-class attribution

Attributable new users, last monthShare
SEO30%
11%
Viral58%

Direct + brand search 58%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

CountryShare of visits
United States43.66%
Thailand33.53%
Vietnam15.95%
Turkey0.84%
Indonesia0.71%

Countries (Semrush): United States 73.4%, Thailand 10.3%, Vietnam 4.0%, Canada 3.4%, Indonesia 2.6%

Language

English (judging by the title)

Social sources

Instagram, X (Twitter), Facebook

AI assistants

SourceShare
dockie.ai0.0
Gemini0

AI referrals (Semrush): dockie.ai 22 (0.00%), Gemini 2 (0.00%)

Keywords

1.6K keywords · brand ~58% · organic 100% / paid 0%

Similarweb top 5 keywords
hope พากย์ไทย
dot card login
วารี 100
dot card
ข่มขลังซีรีส์ ep1 ย้อนหลัง

Non-brand queries: hope พากย์ไทย, วารี 100, ข่มขลังซีรีส์ ep1 ย้อนหลัง

Referring sites

17 referring sites

SiteShare of referrals
thumbtack.com3.86%
mayhemrage.com2.57%
psychologytoday.com0.57%

Referrer categories

CategoryShare of referrals
Business Services36.29%
Search Engines29.64%
Marketplace9.63%
Home and Garden - Other3.86%
Mental Health0.57%

Site metrics (Similarweb, last month)

Visits, last 3 months
1.7M (3 months)
Visits MoM
+39.9%
Country rank
United States #6705
Category rank
Business Services #89
Bounce rate
42.59%
Pages / visit
4.36
Visit duration
00:02:33
Industry
Business Services
Top 3 channels
Direct › Organic Search › Referrals (top channel 56.6%)
Semrush monthly visits
3 months ago 1,293,074 · 2 months ago 1,482,699 · Last month 1,671,908 Semrush scale, ~3–4× Similarweb
Semrush organic / paid search visits
33,433 / 0
Semrush source breakdown (desktop)
google.com · Google organic 46.3%, Direct 34.8%, l.instagram.com 6.1%, l.facebook.com 2.5%, t.co 1.4%

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

Other sites that started via “Paid ads”

Similar sitessame category, also growing via Viral

FAQ

How many checkout visits does Dot get per month?

About 8,596 last month (Similarweb estimate), #408 of 606; the month before was 0. Opening checkout is not paying, so this is not revenue.

Where do Dot's new users come from?

New-user source: Viral (Built-in sharing). The site has invite or share mechanics, and direct plus brand search is the largest source Search 50.9%, direct 38.2%, social 11% (Instagram, X, Facebook); brand keywords 58.5%, but search terms are mixed with unrelated Thai TV drama terms, so the data may be polluted by a same-named site; referrals thumbtack.com 3.86%, mayhemrage.com 2.57%. Spread comes from every card tap showing the other person a profile page.

How much does Dot cost?

Not found

Dossier confidence: low. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.