Paste a URL into the website for a free WCAG 2.2 AA scan; the paid plans add scheduled scans, a remediation workflow, and ACR/VPAT reports, and there is also a certified manual audit, helping merchants deal with the risk of ADA website lawsuits.
A small team foOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Real payments synced by TrustMRR, in USD, by calendar month, renewals included.
“Starter plan lists "Embeddable accessibility widget" and "Compliance badge" (customer-site features); no referral/share seen.”Quote from the site
New-user source: SEO (Non-brand search). Last month on Similarweb (2026-09), the top channel was organic search at about 53%, direct about 29%, and referrals about 11%; only 1 organic search keyword is visible (wacg pa11y), which means search traffic is small and scattered. The homepage cites the 5,114 US accessibility lawsuits of 2025 as acquisition copy, and stresses its federal procurement registration (SAM.gov) and its listing in the W3C evaluation tools list. The founder did not fill in a channel on TrustMRR, and the source of the first paying users was not found.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| SEO | 53% |
| 29% | |
| Other | 18% |
Direct + brand search 29%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
English
1 keywords · brand ~29% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| wacg pa11y |
Non-brand queries: wacg pa11y
About $952 last month (real payments synced by TrustMRR), #522 of 563 TrustMRR sites; the month before was $1,054.
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Last month on Similarweb (2026-09), the top channel was organic search at about 53%, direct about 29%, and referrals about 11%; only 1 organic search keyword is visible (wacg pa11y), which means search traffic is small and scattered. The homepage cites the 5,114 US accessibility lawsuits of 2025 as acquisition copy, and stresses its federal procurement registration (SAM.gov) and its listing in the W3C evaluation tools list. The founder did not fill in a channel on TrustMRR, and the source of the first paying users was not found.
Free single-page scan; Starter $149/month (1 site, 25 pages); Pro $249/month (50 pages, includes ACR/VPAT); agency white-label $997/month; manual audit from a flat $497
Dossier confidence: low. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The numbers: revenue comes from TrustMRR: real payments synced automatically from the founder's Stripe or other payment account, summed by calendar month, renewals included, in USD. Site visits come from the Similarweb public page; where it shows none, they are estimated from global rank or the TrustMRR payment count, as noted on the page.
Data through last month. Page updated 2026-10-31.
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