quietmoneyDocwise
Managed patient growth for appointment-based private clinics: an AI front desk answers inquiries and books appointments by phone, website chat, and WhatsApp, plus online visibility, follow-ups, review collection, and marketing content.
Salman Mustafa One-line growth story, compiled by us from public sources; speculation is marked separately below.
Revenue over time
Real payments synced by TrustMRR, in USD, by calendar month, renewals included.
- MRR
- $1,230
- Revenue, last 30 days
- $2,770
- All-time revenue
- $41,692
- Active subscriptions
- 5
- Payments via
- Stripe
- Source
- TrustMRR, synced from the founder's payment account
1. Productwhat it sells, to whom, and how it charges
- Product
- Managed patient growth for appointment-based private clinics: an AI front desk answers inquiries and books appointments by phone, website chat, and WhatsApp, plus online visibility, follow-ups, review collection, and marketing content.
- Users
- Private clinics in the UK, US, and Canada, such as dental, fertility, urology, dermatology, aesthetics, physiotherapy, and psychiatry
- Positioning
- Bundles an answering service, a chat widget, a review tool, and outsourced marketing into one monthly plan, integrates with clinic systems such as Dentrix, Open Dental, and Jane, and the founder personally onboards customers with no sales team.
- Pricing
- Monthly £129 (Core Assistant, 1,000 AI messages), £199 (Growth Engine), £699 (AI Visibility + Growth); add-ons are available; the standard £500 setup fee is currently waived for a limited time; billed on a rolling monthly basis, and canceling requires one month's notice Billing: subscription Free tier: no Source: Pricing page
- Prices on site
- £129–£699/mo typical
- Team
- solo
“No referral/share/gallery visible; "No sales team. Just the founder"; "Trusted by leading practices across the UK, US and Canada"”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Other (Direct / referral / email / paid). Similarweb data is almost empty (only one brand keyword, docwise, and last month's visits are -100% month over month), so the traffic structure cannot be judged. The channels founder Salman Mustafa self-reported on TrustMRR are email marketing, cold email outreach, a referral program, a blog, content marketing, and SEO. The website has guides written by specialty (dental, fertility, psychiatry, and so on) and a case study of a Harley Street dermatology clinic, which suggests new users mainly come from cold emails to clinics plus specialty content. Existing customers renew on the monthly subscription.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| Other | 100% |
Direct + brand search 34%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Language
English
Keywords
1 keywords · brand ~34% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| docwise |
Site metrics (Similarweb, last month)
- Visits MoM
- -100%
- Top 3 channels
- Display › Direct › Mail (top channel 0%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Not found”
Similar sitessame category, also growing via Other
FAQ
How much revenue does Docwise make per month?
About $972 last month (real payments synced by TrustMRR), #519 of 563 TrustMRR sites; the month before was $325.
Where do Docwise's new users come from?
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Similarweb data is almost empty (only one brand keyword, docwise, and last month's visits are -100% month over month), so the traffic structure cannot be judged. The channels founder Salman Mustafa self-reported on TrustMRR are email marketing, cold email outreach, a referral program, a blog, content marketing, and SEO. The website has guides written by specialty (dental, fertility, psychiatry, and so on) and a case study of a Harley Street dermatology clinic, which suggests new users mainly come from cold emails to clinics plus specialty content. Existing customers renew on the monthly subscription.
How much does Docwise cost?
Monthly £129 (Core Assistant, 1,000 AI messages), £199 (Growth Engine), £699 (AI Visibility + Growth); add-ons are available; the standard £500 setup fee is currently waived for a limited time; billed on a rolling monthly basis, and canceling requires one month's notice
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The numbers: revenue comes from TrustMRR: real payments synced automatically from the founder's Stripe or other payment account, summed by calendar month, renewals included, in USD. Site visits come from the Similarweb public page; where it shows none, they are estimated from global rank or the TrustMRR payment count, as noted on the page.
Data through last month. Page updated 2026-10-31.