The founder talks with the team once a week; Windmill's writers write and publish the content, then run LinkedIn outreach and engagement, so the founder's personal account brings in booked calls and sales leads. Billed as a monthly subscription.
Ben Buaron, basOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Real payments synced by TrustMRR, in USD, by calendar month, renewals included.
“No referral, invite, share, leaderboard, watermark or open-source features visible; case studies and testimonials only.”Quote from the site
New-user source: SEO (Non-brand search). Similarweb 2026-09 traffic is tiny (rank about 2.6 million): direct about 30.7%, organic search about 52%, referral about 10.4%, only 17 search keywords, with brand keywords making up about 75%; the non-brand keyword is posting too much on linkedin; the only social channel is X. The founder listed LinkedIn and Twitter as his channels on TrustMRR, and the site only has 'Book a Strategy Call' and a free profile audit. Speculation: customers mainly come from content the founder and clients post on LinkedIn, case-study sharing, and podcast exposure; the website itself is not the main driver.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| SEO | 13% |
| Other | 87% |
Direct + brand search 70%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| India | 56.17% |
| United States | 36.65% |
| Canada | 7.18% |
English
X
17 keywords · brand ~70% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| windmill growth |
| windmillgrowth |
| windmill ghost writing |
| posting too much on linkedin |
Non-brand queries: posting too much on linkedin
| Category | Share of referrals |
|---|---|
| Computers Electronics and Technology - Other | 74.91% |
About $115,232 last month (real payments synced by TrustMRR), #15 of 563 TrustMRR sites; the month before was $117,983.
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Similarweb 2026-09 traffic is tiny (rank about 2.6 million): direct about 30.7%, organic search about 52%, referral about 10.4%, only 17 search keywords, with brand keywords making up about 75%; the non-brand keyword is posting too much on linkedin; the only social channel is X. The founder listed LinkedIn and Twitter as his channels on TrustMRR, and the site only has 'Book a Strategy Call' and a free profile audit. Speculation: customers mainly come from content the founder and clients post on LinkedIn, case-study sharing, and podcast exposure; the website itself is not the main driver.
Growth $650/month; LinkedIn Outbound $999/month; Founder OS $3,999/month (most popular); Enterprise custom; free LinkedIn profile audit
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The numbers: revenue comes from TrustMRR: real payments synced automatically from the founder's Stripe or other payment account, summed by calendar month, renewals included, in USD. Site visits come from the Similarweb public page; where it shows none, they are estimated from global rank or the TrustMRR payment count, as noted on the page.
Data through last month. Page updated 2026-10-31.
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