quietmoneyUnfair
An X promotion platform that matches creators by audience and posts product launch tweets in a coordinated burst. A brand writes the launch post and sets a budget and time, the platform recommends creators based on the buyer profile, and at the set time all the selected creators quote-repost at once so the post spreads in a concentrated way on X, with the people who engage kept as leads.
The product itsOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Revenue over time
Real payments synced by TrustMRR, in USD, by calendar month, renewals included.
- MRR
- $32,273
- Revenue, last 30 days
- $424,114
- All-time revenue
- $594,706
- Active subscriptions
- 44
- Payments via
- Stripe
- Source
- TrustMRR, synced from the founder's payment account
1. Productwhat it sells, to whom, and how it charges
- Product
- An X promotion platform that matches creators by audience and posts product launch tweets in a coordinated burst. A brand writes the launch post and sets a budget and time, the platform recommends creators based on the buyer profile, and at the set time all the selected creators quote-repost at once so the post spreads in a concentrated way on X, with the people who engage kept as leads.
- Users
- Startups and indie developers launching a product on X who want quick exposure and demo bookings, and X creators willing to repost for a fee
- Positioning
- Turns "buying reposts/quotes on X" into a creator marketplace where prices can be compared and negotiated. All creators post at the same moment to create buzz, which is more concentrated than hunting for influencers one by one, and brands pay by the posts actually published.
- Pricing
- Unfair $99/month (5 campaigns a month, 30 invites, plus a 15% platform fee on creator spend); Very Unfair $249/month (unlimited campaigns, 10% platform fee, negotiable prices, with an account manager); Launchmaxxing managed service $990/month plus $2,000 per 100K views, capped at $10K per launch; creator quote price from $20; 3% payment processing fee Billing: mixed Free tier: no Source: Homepage
- Prices on site
- $99/mo Unfair + 15% platform fee + 3% payment processing; $249/mo Very Unfair + 10% platform fee + 3% payment processing; $990/mo Launchmaxxing + $2,000 per 100K views (max $10K per launch); from $20 per post (X quotes)
- Acquisition entry points on site
- affiliate / referral program, creator program
- Sharing mechanics
- public profiles / leaderboards Partial: 'Browse creators' page and launch showcase of case studies. 'Invite up to 30 creators a month' is brands inviting creators, not user referral.
“Partial: 'Browse creators' page and launch showcase of case studies. 'Invite up to 30 creators a month' is brands inviting creators, not user referral.”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Social media (Organic social). Similarweb 2026-09: the top channel is organic social at 59.6% (X only), followed by direct; referring sites include tinystartups.com at 1.67% and dub.co at 0.37%; the search terms are all brand terms (unfair.so, unfair creators.so) plus one creator's X account. 81% of visitors come from India, which suggests that the creators and followers on X are mostly in India. The website shows 1,000+ creators and several launch cases (330K to 2.82M views), including its own launch post, which got 231K views, 1,800+ visitors, and 50+ demo bookings. The founder self-reported 11 channels on TrustMRR: content marketing, SEO, X, cold email, email marketing, cold DMs, Product Hunt, influencers, partners, referral program, and podcast (it looks like everything was ticked, so it has limited reference value).
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| 60% | |
| Other | 40% |
Direct + brand search 30%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| India | 81.05% |
| United States | 15.77% |
| France | 2.04% |
| Canada | 1.14% |
Language
English
Social sources
X
Keywords
12 keywords · brand ~30% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| unfair.so |
| unfair so |
| unfair creators.so |
| @inhumandept_vp |
| unfair so creator |
Non-brand queries: @inhumandept_vp
Referring sites
5 referring sites
| Site | Share of referrals |
|---|---|
| tinystartups.com | 1.67% |
| dub.co | 0.37% |
Referrer categories
| Category | Share of referrals |
|---|---|
| Computers Electronics and Technology - Other | 54.89% |
Site metrics (Similarweb, last month)
- Visits MoM
- +126.1%
- Country rank
- India #36107
- Bounce rate
- 42.82%
- Pages / visit
- 5.31
- Visit duration
- 00:05:23
- Top 3 channels
- Organic Social › Direct › Referrals (top channel 59.6%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Launch platform”
Similar sitessame category, also growing via Social media
FAQ
How much revenue does Unfair make per month?
About $186,073 last month (real payments synced by TrustMRR), #11 of 563 TrustMRR sites; the month before was $27,546.
Where do Unfair's new users come from?
New-user source: Social media (Organic social). New users mostly come from YouTube, X, Reddit, TikTok and the like Similarweb 2026-09: the top channel is organic social at 59.6% (X only), followed by direct; referring sites include tinystartups.com at 1.67% and dub.co at 0.37%; the search terms are all brand terms (unfair.so, unfair creators.so) plus one creator's X account. 81% of visitors come from India, which suggests that the creators and followers on X are mostly in India. The website shows 1,000+ creators and several launch cases (330K to 2.82M views), including its own launch post, which got 231K views, 1,800+ visitors, and 50+ demo bookings. The founder self-reported 11 channels on TrustMRR: content marketing, SEO, X, cold email, email marketing, cold DMs, Product Hunt, influencers, partners, referral program, and podcast (it looks like everything was ticked, so it has limited reference value).
How much does Unfair cost?
Unfair $99/month (5 campaigns a month, 30 invites, plus a 15% platform fee on creator spend); Very Unfair $249/month (unlimited campaigns, 10% platform fee, negotiable prices, with an account manager); Launchmaxxing managed service $990/month plus $2,000 per 100K views, capped at $10K per launch; creator quote price from $20; 3% payment processing fee
Dossier confidence: low. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The numbers: revenue comes from TrustMRR: real payments synced automatically from the founder's Stripe or other payment account, summed by calendar month, renewals included, in USD. Site visits come from the Similarweb public page; where it shows none, they are estimated from global rank or the TrustMRR payment count, as noted on the page.
Data through last month. Page updated 2026-10-31.