quietmoneyCodedex
An interactive course platform that teaches programming like playing a game. Python, HTML, JS, SQL, and other courses are turned into an adventure with experience points, badges, and unlockable map areas; there are free intro chapters, and paid Club membership unlocks all courses, AI tutoring, mentor Q&A, and events.
Sonny Li, a forOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Revenue over time
Real payments synced by TrustMRR, in USD, by calendar month, renewals included.
- MRR
- $83,010
- Revenue, last 30 days
- $67,286
- All-time revenue
- $1,487,461
- Active subscriptions
- 6,594
- Payments via
- Stripe
- Source
- TrustMRR, synced from the founder's payment account
1. Productwhat it sells, to whom, and how it charges
- Product
- An interactive course platform that teaches programming like playing a game. Python, HTML, JS, SQL, and other courses are turned into an adventure with experience points, badges, and unlockable map areas; there are free intro chapters, and paid Club membership unlocks all courses, AI tutoring, mentor Q&A, and events.
- Users
- Gen Z, high school and college students with no background who want to learn programming, and beginners who want to switch into the tech industry
- Positioning
- Makes learning to code more fun: a gamified interface plus a free intro, pitched as a younger, more playful alternative to Codecademy; founder Sonny Li is himself a former Codecademy employee.
- Pricing
- Free version (250+ hours of interactive courses); Club membership from $9.99/month (TrustMRR); the official blog gives a standard price of $12.99/month, with country-adjusted local discounts; students can get 6 months free through the GitHub Student Pack (review site) Billing: subscription Free tier: yes Source: TrustMRR
2. Channelswhere new users come from and what the traffic looks like
New-user source: Social media (Organic social). Similarweb 2026-09: about 963K visits last month, direct 46.6%, organic search about 40%, social about 8% (YouTube, Pinterest, WhatsApp), about 2,000 search terms with brand keywords at about 80%; referral sites include python.org and Zhihu (zhihu.com). The founder launched on Product Hunt in 2022 and posted v1.0 again in 2025-08, there is also a private Discord (a comment says 38K members), and Hacker News posts appeared several times in 2022 to 2023. The founder did not fill in channels on TrustMRR.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 8% |
| 8% | |
| Other | 84% |
Direct + brand search 79%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| India | 14.52% |
| United States | 14.47% |
| Brazil | 5.1% |
| China | 3.49% |
| Tunisia | 3% |
Language
English
Social sources
YouTube, Pinterest, WhatsApp; Messaging: WhatsApp
Keywords
2K keywords · brand ~79% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| codedex |
| codex |
| codedex io |
| codédex |
| coding |
Non-brand queries: coding
Referring sites
9 referring sites
| Site | Share of referrals |
|---|---|
| python.org | 0.92% |
| zhihu.com | 0.75% |
| 52it.de | 0.75% |
Referrer categories
| Category | Share of referrals |
|---|---|
| Computers Electronics and Technology - Other | 44.16% |
| Programming and Developer Software | 3.3% |
| Search Engines | 0.75% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 963.4K
- Visits MoM
- -0.74%
- Country rank
- India #17229
- Category rank
- Programming and Developer Software (India) #566
- Bounce rate
- 43.67%
- Pages / visit
- 3.89
- Visit duration
- 00:04:18
- Top 3 channels
- Direct › Organic Search › Organic Social (top channel 46.63%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Launch platform”
Similar sitessame category, also growing via Social media
FAQ
How much revenue does Codedex make per month?
About $75,597 last month (real payments synced by TrustMRR), #23 of 563 TrustMRR sites; the month before was $80,284.
Where do Codedex's new users come from?
New-user source: Social media (Organic social). New users mostly come from YouTube, X, Reddit, TikTok and the like Similarweb 2026-09: about 963K visits last month, direct 46.6%, organic search about 40%, social about 8% (YouTube, Pinterest, WhatsApp), about 2,000 search terms with brand keywords at about 80%; referral sites include python.org and Zhihu (zhihu.com). The founder launched on Product Hunt in 2022 and posted v1.0 again in 2025-08, there is also a private Discord (a comment says 38K members), and Hacker News posts appeared several times in 2022 to 2023. The founder did not fill in channels on TrustMRR.
How much does Codedex cost?
Free version (250+ hours of interactive courses); Club membership from $9.99/month (TrustMRR); the official blog gives a standard price of $12.99/month, with country-adjusted local discounts; students can get 6 months free through the GitHub Student Pack (review site)
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The numbers: revenue comes from TrustMRR: real payments synced automatically from the founder's Stripe or other payment account, summed by calendar month, renewals included, in USD. Site visits come from the Similarweb public page; where it shows none, they are estimated from global rank or the TrustMRR payment count, as noted on the page.
Data through last month. Page updated 2026-10-31.