An SEO analytics SaaS that connects to Google Search Console, offering dashboards, query analysis and content decay analysis, and plugs into AI assistants through MCP.
Jan-Willem BobbOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: buy.stripe.com
“"55,000+ properties tracked", "2,800+ SEOs onboard"; G2 ratings; reviews mention developer Jan-Willem”Quote from the site
New-user source: GEO (AI assistants). GEO 39.8% (AI assistant recommendations) is the main source of new users, direct 45.2%, referral 9%; search terms are scattered. 256 two months ago → 3,316 last month (+517.35%).
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| GEO | 40% |
| Other | 60% |
Direct + brand search 45%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| United States | 28.47% |
| Netherlands | 12.77% |
| Germany | 11.02% |
| India | 8.78% |
| Italy | 6.03% |
English
Gen AI 39.77% (top channel)
3 keywords · brand ~45% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| site web beau et original pour restaurant |
| gsc wizard 安全? |
| arcads.ai is free? |
Non-brand queries: site web beau et original pour restaurant, arcads.ai is free?
About 3,316 last month (Similarweb estimate), #587 of 606; the month before was 256. Opening checkout is not paying, so this is not revenue.
New-user source: GEO (AI assistants). New users mostly come from ChatGPT and other AI assistants GEO 39.8% (AI assistant recommendations) is the main source of new users, direct 45.2%, referral 9%; search terms are scattered. 256 two months ago → 3,316 last month (+517.35%).
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Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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