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Starii

Starii's corporate site, listing its 5 AI apps: ZAWA (brand design Agent), VMAKE (video), MVLAND (music to video), ARTFLO (creative workflows), KOOZEE (AI try-on / virtual models).

starii.com ↗AI creationUnited States 46.03%, India 18.18%, Korea, Republic of 10.09%#5 of 606
Open Starii ↗← Back to the list
Checkout visits, last month
184,814
#5 of 606
vs prior month
▼ 9%
202,518 → 184,814, gain −17,704
Website visits, last month
88,600
Similarweb, last month; more checkout visits than site visits (several checkout opens per visit)
Similarweb global rank
404,070
#1580 in Graphics Multimedia and Web Design
Take-off year
2008
How it startedPiggyback on a platformMeitu Group's overseas product matrix, capital and AI capabilities; not an independent takeoff
New-user source nowOtherMostly referrals, email or paid, or mostly direct with no clear source
Growth enginePaid adsKeeps buying ads
Spreads purely by itselfNo
Starii is the oOne-line growth story, compiled by us from public sources; speculation is marked separately below.

Checkout visits over time

108K4–6 months ago avg
135K3 months ago
203K2 months ago
185KLast month

Checkout: checkout.stripe.com

1. Productwhat it sells, to whom, and how it charges

Product
Starii's corporate site, listing its 5 AI apps: ZAWA (brand design Agent), VMAKE (video), MVLAND (music to video), ARTFLO (creative workflows), KOOZEE (AI try-on / virtual models).
Users
Creators and small merchants using AI for video, design and e-commerce model photos (US, India, Korea, Brazil)
Positioning
Multiple vertical AI tools under one parent brand, with payments all routed through the starii entity
Pricing
Not found (no prices on the corporate homepage; pricing lives on each product's own site)
Price source
starii.com
“'building intuitive AI applications for modern creators and businesses'”Quote from the site

2. Channelswhere new users come from and what the traffic looks like

New-user source: Other (Direct / referral / email / paid). Referrals 46.4%, direct 47%, search 6.6% (brand keywords 52.3%, including starii tech pty ltd and mvland). Traffic mainly flows in from its own products: vmake.ai 41.8%, plus artflo.ai 1.29%, zawa.ai 0.99%, koozee.ai 0.69%, mvland.com. New users classified as Other.

Last month's traffic sources

Search 7%Referrals/email/paid 46%Direct 47%

Semrush source breakdown (desktop)

Five-class attribution

Attributable new users, last monthShare
SEO1%
Other99%

Direct + brand search 52%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

CountryShare of visits
United States46.03%
India18.18%
Korea, Republic of10.09%
Brazil9.06%
Germany3.72%

Countries (Semrush): United States 22.5%, Bangladesh 17.3%, Brazil 9.8%, India 6.5%, Kenya 3.5%

Language

English

Social sources

YouTube

AI assistants

SourceShare
vmake.ai41.8
artflo.ai1.29
zawa.ai0.99

AI referrals (Semrush): vmake.ai 355,790 (41.80%), artflo.ai 10,963 (1.29%), zawa.ai 8,440 (0.99%), koozee.ai 3,672 (0.43%), virash.ai 3,531 (0.41%)

Keywords

15 keywords · brand ~52% · organic 100% / paid 0%

Similarweb top 5 keywords
starii tech pty ltd
www.starii
starii
mvland
starii tech

Non-brand queries: mvland

Referring sites

8 referring sites

SiteShare of referrals
koozee.ai0.69%
feishu.cn0.63%
mvland.com0.17%

Referrer categories

CategoryShare of referrals
Graphics Multimedia and Web Design91.58%
News & Media Publishers2.94%
Computers Electronics and Technology - Other1.37%

Site metrics (Similarweb, last month)

Visits, last 3 months
88.6K (3 months)
Visits MoM
-18.07%
Country rank
United States #211800
Category rank
Graphics Multimedia and Web Design #1580
Bounce rate
49.2%
Pages / visit
2.30
Visit duration
00:00:50
Industry
Graphics Multimedia and Web Design
Top 3 channels
Referrals › Direct › Organic Social (top channel 83.23%)
Semrush monthly visits
3 months ago 780,256 · 2 months ago 693,091 · Last month 851,157 Semrush scale, ~3–4× Similarweb
Semrush organic / paid search visits
75 / 0
Semrush source breakdown (desktop)
Direct 45.4%, vmake.ai 41.2%, google.com · Google organic 6.4%, mvland.com 2.0%, artflo.ai 1.5%

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

Other sites that started via “Piggyback on a platform”

Similar sitessame category, also growing via Other

FAQ

How many checkout visits does Starii get per month?

About 184,814 last month (Similarweb estimate), #5 of 606; the month before was 202,518. Opening checkout is not paying, so this is not revenue.

Where do Starii's new users come from?

New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Referrals 46.4%, direct 47%, search 6.6% (brand keywords 52.3%, including starii tech pty ltd and mvland). Traffic mainly flows in from its own products: vmake.ai 41.8%, plus artflo.ai 1.29%, zawa.ai 0.99%, koozee.ai 0.69%, mvland.com. New users classified as Other.

How much does Starii cost?

Not found (no prices on the corporate homepage; pricing lives on each product's own site)

Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.