quietmoneyEsim
Prepaid eSIM that comes with an Estonian +372 number. Receive SMS and make calls in 150+ countries, buy data by the GB, balance never expires, and using it once a year keeps the number alive.
The anonymous tOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: checkout.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- Prepaid eSIM that comes with an Estonian +372 number. Receive SMS and make calls in 150+ countries, buy data by the GB, balance never expires, and using it once a year keeps the number alive.
- Users
- Mainland China users who need a foreign phone number to verify overseas services or to use ChatGPT/TikTok, plus international travelers
- Positioning
- Cheaper and long-term number retention: a foreign number for €2.99, data from €0.88/GB, no monthly fee, with the pitch that you can use ChatGPT and TikTok directly
- Pricing
- Estonian number €2.99; data from €0.88/GB; 10GB across 42 countries for €9; pay as you use, no monthly fee Billing: per item Free tier: no Source: Existing
- Prices on site
- €2.99 (Estonian number); from €0.88/GB data; €9 for 10 GB (42 countries); pay
- Rough new MRR
- $4,085 – $20,819 Checkout visits last month × 20–30% conversion × listed price. New revenue only; renewals skip checkout, so real MRR is usually higher.
“'Get an Estonian number for €2.99'; 'billed per use — no monthly bill'; no referral/share features”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Other (Direct / referral / email / paid). Direct 72.5%, referral 20.7%, social 4.1%. New users mainly come from word of mouth in Chinese tech communities: linux.do 6.82%, v2ex.com 5.44%, qq.com 2.21%. Search terms are all brand keywords and the nickname 'Turtle Card' (乌龟卡). Existing users come straight back to top up data. last month visits were 21,490 vs 4,919 two months ago, a new surge.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| 4% | |
| Other | 96% |
Direct + brand search 72%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| China | 57.22% |
| United States | 15.52% |
| Singapore | 10.72% |
| Hong Kong | 7.41% |
| Taiwan | 5.26% |
Language
English
Social sources
YouTube, X (Twitter)
Keywords
13 keywords · brand ~72% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| esimgg |
| esim.gg |
| 乌龟卡 |
| esim gg |
| esim,gg |
Non-brand queries: 乌龟卡
Referring sites
8 referring sites
| Site | Share of referrals |
|---|---|
| linux.do | 6.82% |
| v2ex.com | 5.44% |
| qq.com | 2.21% |
Referrer categories
| Category | Share of referrals |
|---|---|
| Search Engines | 51.47% |
| Computers Electronics and Technology - Other | 19.31% |
| Computer Security | 6.97% |
| Programming and Developer Software | 5.44% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 112K (3 months)
- Visits MoM
- +62.81%
- Country rank
- China #14169
- Category rank
- Telecommunications #1674
- Bounce rate
- 36.6%
- Pages / visit
- 4.86
- Visit duration
- 00:09:28
- Industry
- Telecommunications
- Top 3 channels
- Direct › Referrals › Organic Social (top channel 72.45%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Existing audience”
Similar sitessame category, also growing via Other
FAQ
How many checkout visits does Esim get per month?
About 21,490 last month (Similarweb estimate), #120 of 606; the month before was 4,919. Opening checkout is not paying, so this is not revenue.
Where do Esim's new users come from?
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Direct 72.5%, referral 20.7%, social 4.1%. New users mainly come from word of mouth in Chinese tech communities: linux.do 6.82%, v2ex.com 5.44%, qq.com 2.21%. Search terms are all brand keywords and the nickname 'Turtle Card' (乌龟卡). Existing users come straight back to top up data. last month visits were 21,490 vs 4,919 two months ago, a new surge.
How much does Esim cost?
Estonian number €2.99; data from €0.88/GB; 10GB across 42 countries for €9; pay as you use, no monthly fee
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.