One unified interface to YouTube, Facebook, Instagram, TikTok, LinkedIn, X, Pinterest, Threads, Bluesky, and more (Reddit coming soon): post, schedule, reply to comments with AI, and view analytics through an API, CLI, MCP, Claude/ChatGPT, or a web dashboard.
It cold-startedOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Real payments synced by TrustMRR, in USD, by calendar month, renewals included.
“"Posts published through Mallary do not show the Mallary name" (no watermark); free image tools "Free to use. No sign-up needed."; GitHub link not described as open source”Quote from the site
New-user source: SEO (Non-brand search). Similarweb 2026-09: the top channel is direct at 40.36%, followed by organic search (estimated about 45%, 281 keywords, 98.84% organic and 1.16% paid) and referrals at about 9%; non-brand keywords include x api, youtube api, and instagram account suspended recovery, the brand keywords include mallary labs llc, and monthly visits are +45.58% month over month. The website blog published 13 articles from 2026-10-12 to 10-29, on topics such as Instagram API alternatives, multi-account posting, social dashboards, and white-label content, with 15 archived pages in all, a clear SEO content matrix. The founder posted two Show HNs on Hacker News (2026-04-15 and 2026-07-30, with 1 and 4 points) and in a TrustMRR update stressed that on 2026-08-11 it became an official Claude Connector. The website has an affiliate program, free image tools, and partner badges for Meta, TikTok, LinkedIn, Pinterest, and X.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| SEO | 27% |
| Other | 73% |
Direct + brand search 58%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| United States | 18.64% |
| United Kingdom | 10.37% |
| India | 9.1% |
| Germany | 8.82% |
| France | 7.7% |
English
281 keywords · brand ~58% · organic 98.84% / paid 1.16%
| Similarweb top 5 keywords |
|---|
| x api |
| can mallory ai post to snapchat spotlight |
| youtube api |
| mallary labs llc |
| instagram account suspended recovery |
Non-brand queries: x api, youtube api, instagram account suspended recovery
About $3,064 last month (real payments synced by TrustMRR), #329 of 563 TrustMRR sites; the month before was $1,187.
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Similarweb 2026-09: the top channel is direct at 40.36%, followed by organic search (estimated about 45%, 281 keywords, 98.84% organic and 1.16% paid) and referrals at about 9%; non-brand keywords include x api, youtube api, and instagram account suspended recovery, the brand keywords include mallary labs llc, and monthly visits are +45.58% month over month. The website blog published 13 articles from 2026-10-12 to 10-29, on topics such as Instagram API alternatives, multi-account posting, social dashboards, and white-label content, with 15 archived pages in all, a clear SEO content matrix. The founder posted two Show HNs on Hacker News (2026-04-15 and 2026-07-30, with 1 and 4 points) and in a TrustMRR update stressed that on 2026-08-11 it became an official Claude Connector. The website has an affiliate program, free image tools, and partner badges for Meta, TikTok, LinkedIn, Pinterest, and X.
Monthly $15, $29, $99; annual $150, $290, $990 (three tiers; the tier names and allowances were not captured); 14-day free trial; no permanent free version
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The numbers: revenue comes from TrustMRR: real payments synced automatically from the founder's Stripe or other payment account, summed by calendar month, renewals included, in USD. Site visits come from the Similarweb public page; where it shows none, they are estimated from global rank or the TrustMRR payment count, as noted on the page.
Data through last month. Page updated 2026-10-31.
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